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What is Rhetoric? Age-old Sources of Persuasion
How’s your Latin? And what about your Greek? Because to answer the question in the title, we need to go back to the Ancients. Aristotle, to be more exact, and his book Rhetoric. Rhetoric means ‘ars bene dicendi‘ – or, in translation, the art of speaking well. Not ‘correctly’ (that’s grammar), not ‘truly’ (that is…
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Business Communication: Getting off to a Good Start
A brief interaction with lasting consequences: such is the power of the “first impression“. Studies show that the first 7 seconds of an encounter are crucial for forming opinions, and that those impressions – those labels – can stick for a surprisingly long time. Nobody wants to disappoint. So, are there any “universal” rules about…
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Quote of the day
Today, I’m going to trust you with some German, but you can always use ModernMT, DeepL or Google Translate to figure it out – and also check how good Neural Machine Translation has become in the meantime. (Not kidding, please evaluate, compare, and let me know your thoughts on this. How much post-editing do you…
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Ideologies – What Are They and How Do They Come to Be?
“We are faced with the curiously appalling trend of modern thought, in which the absolute which was once a means of entering into communion with the divine, has now become an instrument used by those who profit from it, to distort, pervert, and conceal the meaning of the present.“ Karl Mannheim – Ideology and Utopia…
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On Nation Branding and Competitive Identity
“National reputation truly cannot be constructed; it can only be earned. Imagining that such a deeply rooted phenomenon can be shifted by so weak an instrument as marketing communications is an extravagant delusion. As Socrates observed, ‘the way to achieve a better reputation is to endeavor to be what you desire to appear’.” SIMON ANHOLT…
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Narratology – How Stories Work and Why They Matter
We live in a world of stories. Stories shape the way we think about reality. Stories are what we tell ourselves about ourselves. When the human brain wants to make sense of events and data in the environment, transform them into actionable insights, and share them with others, there is no way around stories. We…
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