Looking for polished communication that solves your linguistic challenges and your cultural conundrums? Look no further.

Language services ☆ Marcomm ☆ Training & consulting


Get a free quote now!

Quote of the day

Today, I’m going to trust you with some German, but you can always use ModernMT, DeepL or Google Translate to figure it out – and also check how good Neural Machine Translation has become in the meantime. (Not kidding, please evaluate, compare, and let me know your thoughts on this. How much post-editing do you…

Keep reading

On Nation Branding and Competitive Identity

“National reputation truly cannot be constructed; it can only be earned. Imagining that such a deeply rooted phenomenon can be shifted by so weak an instrument as marketing communications is an extravagant delusion. As Socrates observed, ‘the way to achieve a better reputation is to endeavor to be what you desire to appear’.” SIMON ANHOLT…

Keep reading

A Quick Guide to Romanian Culture – OTHER HUMANS

Last time we talked about communication, which is one of the main ways we interact with OTHER PEOPLE. In fact, everything we do can be termed “communication”, as it results in different types of messages and human beings are meaning-making creatures. This time, I’d like to talk a little more about power dynamics, decision-making, and…

Keep reading

A Quick Guide to Romanian Culture – ENVIRONMENT

And here we are already, Episode 3 of our Romanian saga. How do Romanians, on average, relate to their ENVIRONMENT? What is going on with deforestation? Why is the majority of Romanians still unvaccinated against Covid and why is the polarization on this topic so dire? All legitimate questions. While most of the highly-educated urban…

Keep reading

A Quick Guide to Romanian Culture – TIME and SPACE

It seems I owe you an explanation. I left you on a cliffhanger, but not for long. Just testing your loyalty. 🙂 So, let us pick up where we left off. What is the Romanians’ relationship with TIME and SPACE? In Romanian culture, as in many other high-context, multi-active (Latin) cultures, time is flexible. Objectives…

Keep reading