What Is Cross-Cultural Understanding?

“Try seeing, feeling, and tasting the water you swim in the way a land animal might perceive it. You may find the experience fascinating — and mind-expanding.”

“Each of the eight scales represents one key area that managers must be aware of, showing how cultures vary along a spectrum from one extreme to its opposite. The eight scales are:

•  Communicating: low-context vs. high-context

•  Evaluating: direct negative feedback vs. indirect negative feedback

•  Persuading: principles-first vs. applications-first

•  Leading: egalitarian vs. hierarchical

•  Deciding: consensual vs. top-down

•  Trusting: task-based vs. relationship-based

•  Disagreeing: confrontational vs. avoids confrontation

•  Scheduling: linear-time vs. flexible-time”

Erin Meyer, The Culture Map: Breaking Through the Invisible Boundaries of Global Business


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