“Semantics is about the relation of words to thoughts, but it is also about the relation of words to other human concerns. Semantics is about the relation of words to reality – the way that speakers commit themselves to a shared understanding of the truth (…). It is about the relations of words to a community (…). It is about the relation of words to emotions: the way in which words don’t just point to things but are saturated with feelings, which can endow the words with a sense of magic, taboo, and sin. And it is about words and social relations – how people use language not just to transfer ideas from head to head but to negotiate the kind of relationship they wish to have with their conversational partner.”
Steven Pinker – The Stuff of Thought: Language as a Window into Human Nature (Chapter 1 – Words and Worlds)
Such is the fascination of language and its intricacies. The interplay between words and cognition is extraordinary and YourTranscreator is stocking up on books to investigate it further this holiday season. 😉 Keep reading, keep thinking, keep writing. I’ll be here to translate it.
#translation #localization #transcreation #culturallinguistics #culturalconsultation #marcomms