A few days ago, I was interviewed by Otilia Ghitescu from RFI Romania about our travel guide TIMISOARA23 and the European Capital of Culture 2023. You can read or listen (in Romanian), here: https://www.rfi.ro/cultura-152184-timisoara-2023-pregatita-sau-nu-de-turisti-multe-asteptari-si-un-ghid-cu-secrete Our stories about Timisoara and the Banat region, beautifully illustrated by Claudia Tanasescu, can be ordered on Amazon, in paperback or … Continue reading My interview with RFI Romania
Just a quick line to wish you all a happy and peaceful holiday season and to introduce you to my most recent project, a non-fiction book that uses storytelling to bring my hometown of Timisoara, Romania, European Capital of Culture 2023, closer to potential visitors. There's still time to order the paperback or download it … Continue reading Happy holidays!
How's your Latin? And what about your Greek? Because to answer the question in the title, we need to go back to the Ancients. Aristotle, to be more exact, and his book Rhetoric. Rhetoric means 'ars bene dicendi' - or, in translation, the art of speaking well. Not 'correctly' (that's grammar), not 'truly' (that is … Continue reading What is Rhetoric? Age-old Sources of Persuasion
A brief interaction with lasting consequences: such is the power of the "first impression". Studies show that the first 7 seconds of an encounter are crucial for forming opinions, and that those impressions - those labels - can stick for a surprisingly long time. Nobody wants to disappoint. So, are there any "universal" rules about … Continue reading Business Communication: Getting off to a Good Start
Today, I'm going to trust you with some German, but you can always use ModernMT, DeepL or Google Translate to figure it out - and also check how good Neural Machine Translation has become in the meantime. (Not kidding, please evaluate, compare, and let me know your thoughts on this. How much post-editing do you … Continue reading Quote of the day
"We are faced with the curiously appalling trend of modern thought, in which the absolute which was once a means of entering into communion with the divine, has now become an instrument used by those who profit from it, to distort, pervert, and conceal the meaning of the present.“ Karl Mannheim - Ideology and Utopia … Continue reading Ideologies – What Are They and How Do They Come to Be?
"National reputation truly cannot be constructed; it can only be earned. Imagining that such a deeply rooted phenomenon can be shifted by so weak an instrument as marketing communications is an extravagant delusion. As Socrates observed, ‘the way to achieve a better reputation is to endeavor to be what you desire to appear’." SIMON ANHOLT … Continue reading On Nation Branding and Competitive Identity
We live in a world of stories. Stories shape the way we think about reality. Stories are what we tell ourselves about ourselves. When the human brain wants to make sense of events and data in the environment, transform them into actionable insights, and share them with others, there is no way around stories. We … Continue reading Narratology – How Stories Work and Why They Matter
You have spent countless hours, days, months, maybe even years working on something important. Whether it is a product, book, article, patent, or marketing campaign, you do not want to skimp on the translation. In fact, you want the best possible translator/editor on your team. Why? Because you do not want to undermine your credibility … Continue reading Why You Need an Experienced Linguist to Translate Your Work
Last time we talked about communication, which is one of the main ways we interact with OTHER PEOPLE. In fact, everything we do can be termed "communication", as it results in different types of messages and human beings are meaning-making creatures. This time, I'd like to talk a little more about power dynamics, decision-making, and … Continue reading A Quick Guide to Romanian Culture – OTHER HUMANS