An over-simplified view of our profession will have you believe that a translation is the mechanistic rendering of the source text into the target language, as if the human element barely matters at all. You pour text in, text gets spouted back out, how hard can it be, right? After all, we've already got machines … Continue reading Why You Should Choose Your Translator Carefully
Category: BRANDING
The Key to Leadership Communication
Spoiler alert: it's the pronoun "we" (or "us"). But how do we turn it into a livable reality? When discussing leadership communication, plenty of texts and materials out there will have you believe that it has everything to do with a leader’s personal qualities (such as charisma and interpersonal skills), their professional ability (competence, reliability, … Continue reading The Key to Leadership Communication
What an Amazing Weekend!
The “wow factor” was definitely there in #Timisoara this opening weekend of the European Capital of Culture 2023! Lots of foreign tourists, high-ranking guests and culture lovers, too. And, obviously, so were we!
#visittimisoara #interculturalcommunication #multiculturalism #kulturschaffende #languages
Our storytelling travel guide #TIMISOARA23: 23 Secrets was launched on February 18th at the Cărtureşti bookstore in the throbbing heart of Timisoara – only one of the 140+ cultural events taking place this weekend in this year’s European Capital of Culture! (It is now sold out at Cărtureşti, but you can still find it on Amazon or – if you visit Timisoara – at La Doua Bufnite in Union Square (Piata Unirii), Matei Corvin St.)
See for yourselves and come on over: #visittimisoara #timisoaraiscool 😉
#europeancapitalofculture2023 #romania
My Interview with RFI Romania
A few days ago, I was interviewed by Otilia Ghitescu from RFI Romania about our travel guide TIMISOARA23 and the European Capital of Culture 2023. You can read or listen (in Romanian), here: https://www.rfi.ro/cultura-152184-timisoara-2023-pregatita-sau-nu-de-turisti-multe-asteptari-si-un-ghid-cu-secrete Our stories about Timisoara and the Banat region, beautifully illustrated by Claudia Tanasescu, can be ordered on Amazon, in paperback or … Continue reading My Interview with RFI Romania
Happy holidays!
Just a quick line to wish you all a happy and peaceful holiday season and to introduce you to my most recent project, a non-fiction book that uses storytelling to bring my hometown of Timisoara, Romania, European Capital of Culture 2023, closer to potential visitors. There's still time to order the paperback or download it … Continue reading Happy holidays!
On Nation Branding and Competitive Identity
"National reputation truly cannot be constructed; it can only be earned. Imagining that such a deeply rooted phenomenon can be shifted by so weak an instrument as marketing communications is an extravagant delusion. As Socrates observed, ‘the way to achieve a better reputation is to endeavor to be what you desire to appear’." SIMON ANHOLT … Continue reading On Nation Branding and Competitive Identity
Why You Need an Experienced Linguist to Translate Your Work
You have spent countless hours, days, months, maybe even years working on something important. Whether it is a product, book, article, patent, or marketing campaign, you do not want to skimp on the translation. In fact, you want the best possible translator/editor on your team. Why? Because you do not want to undermine your credibility … Continue reading Why You Need an Experienced Linguist to Translate Your Work
A Quick Guide to Romanian Culture – OTHER HUMANS
Last time we talked about communication, which is one of the main ways we interact with OTHER PEOPLE. In fact, everything we do can be termed "communication", as it results in different types of messages and human beings are meaning-making creatures. This time, I'd like to talk a little more about power dynamics, decision-making, and … Continue reading A Quick Guide to Romanian Culture – OTHER HUMANS
A Quick Guide to Romanian Culture – COMMUNICATION
Hello again and welcome back! It's really good to have you, what can I offer you and how can I help you today? Yes, Romanians can be quite welcoming (but not always, aggressive behavior is on the rise, especially on the roads), and there are several set phrases you need to master to deal with … Continue reading A Quick Guide to Romanian Culture – COMMUNICATION
A Quick Guide to Romanian Culture – ENVIRONMENT
And here we are already, Episode 3 of our Romanian saga. How do Romanians, on average, relate to their ENVIRONMENT? What is going on with deforestation? Why is the majority of Romanians still unvaccinated against Covid and why is the polarization on this topic so dire? All legitimate questions. While most of the highly-educated urban … Continue reading A Quick Guide to Romanian Culture – ENVIRONMENT