Und schon haben wir den Salat. Raketen-Salat. Hard to believe, I know, but I've just had it - the famed rocket salad. In German - Raketensalat. ... And we have liftoff, ladies and gentlemen! Also known as "arugula", rocket is a plant which is sometimes blamed for giving restaurant-goers gas, but which invariably gives restaurant-owners … Continue reading Transcreation Blunders – Care for a Rocket Salad?
According to communications consultancy Ketchum, effective leadership in times of crisis is centered around transparency, honesty, empathy and respect. Communicating openly, admitting mistakes, collaborating in finding solutions, caring for those directly and indirectly affected, showing respect for different cultures and keeping your word are essential for managing reputation risk. The number one thing you have … Continue reading Weathering the Shitstorm: 7 Key Elements of Reputation Management
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An excellent, insightful, and honest article from the Homebusinessmag. Food for thought. Your next important translation project might be just around the corner. Read below (click source link) and get ready for that decision: Source: The High Cost of Cheap Translation A lovely weekend to all!
Yourtranscreator's cooperation partner NIMIRUM presents the Global Claim Check (GCC v1.0)! A digital platform that lets you check and translate slogans and identify no-gos for 50 markets around the world. Starting from EUR 150 net. See further details below: "Auf unserer digitalen Plattform können Sie mit Ihrem persönlichen Login ganz einfach Ihre Anfrage stellen. Fachkundige … Continue reading NEW! Worldwide Slogan Check from Nimirum
(Read initial article here.) Here are some other exciting examples of slogans for brands that have made history. And an explanation why they have managed to stand out and work so well. British Rail: Six simple words and a rhyme. "Let the train take the strain". There is assonance for a more powerful and memorable … Continue reading Transcreation Toolbox (II): The Literary Devices Behind Great Slogans
We keep hearing slogans should be memorable. But have you ever stopped to wonder (and – gasp – analyze!) what makes good slogans stick in your brain and act as remote controls of human behavior? What is it about them that alerts and entices emotions, generates appeal and triggers action? Here’s one explanation, and it … Continue reading Transcreation Toolbox (I): The Literary Devices Behind Great Slogans
Secret tip: It’s not the letter “B”. Oh no, this goes far beyond that and is infinitely more profound. Guessed it yet? (Drumsticks rumble.) What good brands and beer have in common is, well, MALT! Clearly, this connection only occurs to the perceptive mind (PM) – or in the afternoon (PM)? I forget. One thing … Continue reading 6 Essential Criteria for Good Brand Names – Or What Do Brands and Beer Have in Common
I'll bet you've been meaning to ask. What is transcreation? And why is it such a great thing? A cool moniker, but also confusing, the word “transcreation” is a blend of two earlier concepts: “translation” (from linguistics) and “creation” (from advertising). It describes the process of translating advertising or marketing content in a different language AND … Continue reading What Is Transcreation? (And Why Is It Such a Great Thing?)
Bilingualism and language diversity, fluency, transcreation, entertainment