How to Tell a Good Brand Story

Storytelling is central to marketing - and it's the main way we make sense of the world. Here are a few tips for putting words to work and crafting compelling narratives. Nowadays brands - like people - have personalities. They become friends, companions and - occasionally - bogeymen. Marketing is a bit like matchmaking, followed by … Continue reading How to Tell a Good Brand Story

What My Kids Have Taught Me About Engagement

Are you also juggling job, homeschooling of children, creative projects, and research? Are your kids constantly coming to you for advice/support/validation/reassurance even though your spouse is also available? And does that drive you mad? Then you can relate. Now, I've racked my brain trying to understand this, until it hit me. It's a communication and … Continue reading What My Kids Have Taught Me About Engagement

Language Quote of the Day

"How can we ever come to an understanding if I put in the words I utter the sense and value of things as I see them, while you (...) must inevitably translate them according to the conception of things each one of you has within himself."                   … Continue reading Language Quote of the Day

Transcreation Blunders – Care for a Rocket Salad?

Und schon haben wir den Salat. Raketen-Salat. Hard to believe, I know, but I've just had it - the famed rocket salad. In German - Raketensalat. ... And we have liftoff, ladies and gentlemen! Also known as "arugula", rocket is a plant which is sometimes blamed for giving restaurant-goers gas, but which invariably gives restaurant-owners … Continue reading Transcreation Blunders – Care for a Rocket Salad?

Weathering the Shitstorm: 7 Key Elements of Reputation Management

According to communications consultancy Ketchum, effective leadership in times of crisis is centered around transparency, honesty, empathy and respect. Communicating openly, admitting mistakes, collaborating in finding solutions, caring for those directly and indirectly affected, showing respect for different cultures and keeping your word are essential for managing reputation risk. The number one thing you have … Continue reading Weathering the Shitstorm: 7 Key Elements of Reputation Management

The New Generation of Translation Solutions

For those of you out there looking for more specialized, high-quality translations tailored to your niche, and for that personal touch: Source: Boutique translation agencies: the new generation of translation solutions Contact me directly to find out more about how my services can help advance your business goals.

The High Cost of Cheap Translation

An excellent, insightful, and honest article from the Homebusinessmag. Food for thought. Your next important translation project might be just around the corner. Read below (click source link) and get ready for that decision: Source: The High Cost of Cheap Translation   A lovely weekend to all!    

NEW! Worldwide Slogan Check from Nimirum

Yourtranscreator's cooperation partner NIMIRUM presents the Global Claim Check (GCC v1.0)! A digital platform that lets you check and translate slogans and identify no-gos for 50 markets around the world. Starting from EUR 150 net. See further details below: "Auf unserer digitalen Plattform können Sie mit Ihrem persönlichen Login ganz einfach Ihre Anfrage stellen. Fachkundige … Continue reading NEW! Worldwide Slogan Check from Nimirum

Transcreation Toolbox (II): The Literary Devices Behind Great Slogans

(Read initial article here.) Here are some other exciting examples of slogans for brands that have made history. And an explanation why they have managed to stand out and work so well. British Rail: Six simple words and a rhyme. "Let the train take the strain". There is assonance for a more powerful and memorable … Continue reading Transcreation Toolbox (II): The Literary Devices Behind Great Slogans

Transcreation Toolbox (I): The Literary Devices Behind Great Slogans

We keep hearing slogans should be memorable. But have you ever stopped to wonder (and – gasp – analyze!) what makes good slogans stick in your brain and act as remote controls of human behavior? What is it about them that alerts and entices emotions, generates appeal and triggers action? Here’s one explanation, and it … Continue reading Transcreation Toolbox (I): The Literary Devices Behind Great Slogans