Transcreation Blunders – Care for a Rocket Salad?

Und schon haben wir den Salat. Raketen-Salat. Hard to believe, I know, but I've just had it - the famed rocket salad. In German - Raketensalat. ... And we have liftoff, ladies and gentlemen! Also known as "arugula", rocket is a plant which is sometimes blamed for giving restaurant-goers gas, but which invariably gives restaurant-owners … Continue reading Transcreation Blunders – Care for a Rocket Salad?

Germany – A Country of Immigrants?

Last Sunday, when Bavaria voted to shift the local political balance for the first time in 60 years and send the cold shiver of irrelevance down the spines of major traditional party leaders, structural factors were invoked. So, has the population structure really changed that much during the past electoral cycle? Let's have a look. … Continue reading Germany – A Country of Immigrants?

Weathering the Shitstorm: 7 Key Elements of Reputation Management

According to communications consultancy Ketchum, effective leadership in times of crisis is centered around transparency, honesty, empathy and respect. Communicating openly, admitting mistakes, collaborating in finding solutions, caring for those directly and indirectly affected, showing respect for different cultures and keeping your word are essential for managing reputation risk. The number one thing you have … Continue reading Weathering the Shitstorm: 7 Key Elements of Reputation Management

New Transposition Emblem Published

Check out my contribution on Perypatetik's 2018 transposition topic at: http://www.perypatetik.org/2018/04/uncertainties-galore-germany-part-16.html?m=1 Best, Andreea.

Language in Politics

Most of you language buffs out there must have heard about the Sapir-Whorf hypothesis of linguistic determinism, or, in its weaker form, linguistic relativity. (If not, look it up, it's rather cool!) While the stronger version (linguistic determinism) seems implausible, there is an accruing body of evidence to buttress linguistic relativity. What that means in … Continue reading Language in Politics

Clicktivists and Fidget Spinners – New Additions to Oxford Dictionaries

Check out this quirky list of new words added to the dictionary. Language is a living organism, constantly replenishing itself to stay abreast of developments in the world around it. Word formation can occur through borrowing, calque, compounding, blending, clipping, backformation, conversion, coinage and derivation, acronyms or hypocorisms. https://www.oxforddictionaries.com/press/news/2017/9/21/fidget-spinner-generation-z-new-words-update%2F Linguists love this stuff. Do you … Continue reading Clicktivists and Fidget Spinners – New Additions to Oxford Dictionaries

The Fascination of Collective Nouns – A Murder of Crows or an Exaltation of Larks?!

Check out this really fun and informative article by Merriam-Webster: https://www.merriam-webster.com/words-at-play/a-drudge-of-lexicographers-presents-collective-nouns/a-murder-of-crows For apt translation, transcreation and copywriting services, or if you want to really learn English, contact me here!

New English Word of the Year 2017

Would you have expected it? Check out this interesting and informative article from Oxford Dictionaries: https://en.oxforddictionaries.com/word-of-the-year/word-of-the-year-2017 Are you looking for quality translations into English? Look no further. Get a sample or an offer right here.

New Words – What Do You Think?

How about these new words? Should they be included in the dictionary?

A poll by the Cambridge Dictionary:

https://dictionaryblog.cambridge.org/2018/01/22/new-words-22-january-2018/?wref=tp

 

About Words - Cambridge Dictionaries Online blog

Noel Hendrickson/DigitalVision/Getty

flightseeingnoun [U]
/ˈflaɪtˌsiː.ɪŋ/
the activity of seeing interesting places from an aircraft

Forget sightseeing. Who wants tedious queues to tick off must-see sights when you can rise above it all and go flightseeing instead? Yep, flightseeing – essentially sightseeing by air – which makes it infinitely more appealing, particularly in Vancouver, a city made to be seen from above.
[The Times, 19 August 2017]

megamoonnoun [C]
/’me.gə.muːn/
a honeymoon on which the married couple’s friends are also invited

When they sent the invite through it was pretty bananas. It said how much it would cost, where it would be and that they’d love us to come on their honeymoon with them. I didn’t have a megamoon, but now I’m thinking, why not? I loved bringing groups together before the big day, so I wish I’d extended that to afterwards.
[Grazia, 22 August 2017]

biometric bordernoun

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The New Generation of Translation Solutions

For those of you out there looking for more specialized, high-quality translations tailored to your niche, and for that personal touch: Source: Boutique translation agencies: the new generation of translation solutions Contact me directly to find out more about how my services can help advance your business goals.