Denglish Reloaded

Welcome back! Whether you love it or loath it, it is undeniably Monday again, and I owe you an explanation, seeing how I left you last week with the seemingly impenetrable riddle of "This is me sausage". I'm sure most of you have already figured it out, but for those of you who haven't, here is … Continue reading Denglish Reloaded

Denglish Quote of the Day

Well, summer is definitely here and, having just survived our first heat wave, let's lighten things up a bit with these funny literal translations of German sayings. (Der Sommer ist endlich da, die erste Hitzewelle fast schon vorbei, also wollen wir uns den Tag ein bißchen aufheitern mit diesen wortwörtlichen Übersetzungen deutscher Sprüche.) Have you … Continue reading Denglish Quote of the Day

New Transposition Emblem Published

My transposition emblem on Polarization and Extremism is now available on the homepage of https://perypatetik.net/. You can also find it here and here. It's a hotly contested topic and an interesting read. Please enjoy.

Transcreation Blunders – Care for a Rocket Salad?

Und schon haben wir den Salat. Raketen-Salat. Hard to believe, I know, but I've just had it - the famed rocket salad. In German - Raketensalat. ... And we have liftoff, ladies and gentlemen! Also known as "arugula", rocket is a plant which is sometimes blamed for giving restaurant-goers gas, but which invariably gives restaurant-owners … Continue reading Transcreation Blunders – Care for a Rocket Salad?

Germany – A Country of Immigrants?

Last Sunday, when Bavaria voted to shift the local political balance for the first time in 60 years and send the cold shiver of irrelevance down the spines of major traditional party leaders, structural factors were invoked. So, has the population structure really changed that much during the past electoral cycle? Let's have a look. … Continue reading Germany – A Country of Immigrants?

Weathering the Shitstorm: 7 Key Elements of Reputation Management

According to communications consultancy Ketchum, effective leadership in times of crisis is centered around transparency, honesty, empathy and respect. Communicating openly, admitting mistakes, collaborating in finding solutions, caring for those directly and indirectly affected, showing respect for different cultures and keeping your word are essential for managing reputation risk. The number one thing you have … Continue reading Weathering the Shitstorm: 7 Key Elements of Reputation Management

New Transposition Emblem Published

Check out my contribution on Perypatetik's 2018 transposition topic at: http://www.perypatetik.org/2018/04/uncertainties-galore-germany-part-16.html?m=1 Best, Andreea.

Language in Politics

Most of you language buffs out there must have heard about the Sapir-Whorf hypothesis of linguistic determinism, or, in its weaker form, linguistic relativity. (If not, look it up, it's rather cool!) While the stronger version (linguistic determinism) seems implausible, there is an accruing body of evidence to buttress linguistic relativity. What that means in … Continue reading Language in Politics

Clicktivists and Fidget Spinners – New Additions to Oxford Dictionaries

Check out this quirky list of new words added to the dictionary. Language is a living organism, constantly replenishing itself to stay abreast of developments in the world around it. Word formation can occur through borrowing, calque, compounding, blending, clipping, backformation, conversion, coinage and derivation, acronyms or hypocorisms. https://www.oxforddictionaries.com/press/news/2017/9/21/fidget-spinner-generation-z-new-words-update%2F Linguists love this stuff. Do you … Continue reading Clicktivists and Fidget Spinners – New Additions to Oxford Dictionaries

The Fascination of Collective Nouns – A Murder of Crows or an Exaltation of Larks?!

Check out this really fun and informative article by Merriam-Webster: https://www.merriam-webster.com/words-at-play/a-drudge-of-lexicographers-presents-collective-nouns/a-murder-of-crows For apt translation, transcreation and copywriting services, or if you want to really learn English, contact me here!