SPOKEN DISCOURSE: How Do We Know What They Mean?

Welcome back and a happy, healthy New Year to all! Knowing what people actually mean is one of the most fascinating quandaries in verbal communication, and one that has preoccupied linguists, psychologists, philosophers and cultural theorists the world over. Decoding information accurately is essential for proper understanding, so it is no wonder that we now … Continue reading SPOKEN DISCOURSE: How Do We Know What They Mean?

Cultural dimensions and their implications: “High context”

You've probably heard it said before: Germany is a low-context culture. But what does that mean? The terms "low-context" and "high-context" were coined by American anthropologist Edward T. Hall. In low-context cultures, people attribute less importance to context. Low-context cultures are explicit, clear, textual cultures, which derive meaning from the actual words on the page, … Continue reading Cultural dimensions and their implications: “High context”

5 Reasons the Romanian anti-Covid campaign failed – A quick communications audit

As someone who's been plagued by chronic respiratory ailments, and an emigrée with very strong ties to the motherland, I have kept a close eye on the Romanian anti-Covid vaccination campaign. My feelings about it went from the initial awe at the exceptional logistical organization with its fast and effective roll-out, to downright dismay when, … Continue reading 5 Reasons the Romanian anti-Covid campaign failed – A quick communications audit

Need to Communicate Change? 5 Key Ingredients To Consider

In our lives, change is inevitable. It's always on the prowl, in the background, hiding behind an illusion of stability and safety. When 'black swan' events such as the Covid-19 crisis occur, companies are forced to implement changes to their work environments and their business model at the drop of a hat.  But how to … Continue reading Need to Communicate Change? 5 Key Ingredients To Consider

Skincare Words 101: The Tricky Difference Between ‘Alina’ and ‘Alinta’ in Romanian

Nowhere is aspirational writing more at home than in the fashion and cosmetics industries. Lotions and moisturizers, dresses and accessories will do all sorts of exquisite things to your skin and figure: they hydrate and cleanse, revitalize and smooth, fortify and enliven. They can flatter your silhouette, highlight your natural curves and make you shine.  … Continue reading Skincare Words 101: The Tricky Difference Between ‘Alina’ and ‘Alinta’ in Romanian

3 Openers for a Great Presentation

You have to get in front of an audience to represent your employer, your team, your idea or simply yourself. All eyes will be on you and you're not sure what to say to get off to a good start. You've done your homework. Maybe you've re-read Aristotle (for sure) and looked at argumentation and persuasion … Continue reading 3 Openers for a Great Presentation

How to Tell a Good Brand Story

Storytelling is central to marketing - and it's the main way we make sense of the world. Here are a few tips for putting words to work and crafting compelling narratives. Nowadays brands - like people - have personalities. They become friends, companions and - occasionally - bogeymen. Marketing is a bit like matchmaking, followed by … Continue reading How to Tell a Good Brand Story

Language and Deception: Distortion and Socially Constructed Reality

Motto: "What's in a name? That which we call a roseBy any other name will smell as sweet."William Shakespeare - Romeo and Juliet Over the weekend, a couple of my friends have watched Michael Moore's latest documentary, Planet of the Humans. The one aspect that caused the most bewilderment among them seems to be the … Continue reading Language and Deception: Distortion and Socially Constructed Reality

What My Kids Have Taught Me About Engagement

Are you also juggling job, homeschooling of children, creative projects, and research? Are your kids constantly coming to you for advice/support/validation/reassurance even though your spouse is also available? And does that drive you mad? Then you can relate. Now, I've racked my brain trying to understand this, until it hit me. It's a communication and … Continue reading What My Kids Have Taught Me About Engagement

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