Denglish Reloaded

Welcome back! Whether you love it or loath it, it is undeniably Monday again, and I owe you an explanation, seeing how I left you last week with the seemingly impenetrable riddle of "This is me sausage". I'm sure most of you have already figured it out, but for those of you who haven't, here is … Continue reading Denglish Reloaded

Denglish Quote of the Day

Well, summer is definitely here and, having just survived our first heat wave, let's lighten things up a bit with these funny literal translations of German sayings. (Der Sommer ist endlich da, die erste Hitzewelle fast schon vorbei, also wollen wir uns den Tag ein bißchen aufheitern mit diesen wortwörtlichen Übersetzungen deutscher Sprüche.) Have you … Continue reading Denglish Quote of the Day

Weathering the Shitstorm: 7 Key Elements of Reputation Management

According to communications consultancy Ketchum, effective leadership in times of crisis is centered around transparency, honesty, empathy and respect. Communicating openly, admitting mistakes, collaborating in finding solutions, caring for those directly and indirectly affected, showing respect for different cultures and keeping your word are essential for managing reputation risk. The number one thing you have … Continue reading Weathering the Shitstorm: 7 Key Elements of Reputation Management

New Transposition Emblem Published

Check out my contribution on Perypatetik's 2018 transposition topic at: http://www.perypatetik.org/2018/04/uncertainties-galore-germany-part-16.html?m=1 Best, Andreea.

Language in Politics

Most of you language buffs out there must have heard about the Sapir-Whorf hypothesis of linguistic determinism, or, in its weaker form, linguistic relativity. (If not, look it up, it's rather cool!) While the stronger version (linguistic determinism) seems implausible, there is an accruing body of evidence to buttress linguistic relativity. What that means in … Continue reading Language in Politics

How To Achieve Win-Win. Cooperative vs. Competitive Communication

As social creatures, we humans are dependent on communication with others about the most diverse topics. We have the cognitive and psychological ability to see the world from a variety of standpoints and to reach cooperative end results. Empathy allows us to evaluate, understand, and even adopt another person's point of view.  We are able … Continue reading How To Achieve Win-Win. Cooperative vs. Competitive Communication

Perception and Communication

We've all been fooled by our senses. Put your hand in lukewarm water after it's been in a bowl of ice, and you'll find it hot. Or look at an optical illusion. It's all it takes to make us less sure of how infallible our brains really are. And yet. We're dead sure that our … Continue reading Perception and Communication

NEW! Worldwide Slogan Check from Nimirum

Yourtranscreator's cooperation partner NIMIRUM presents the Global Claim Check (GCC v1.0)! A digital platform that lets you check and translate slogans and identify no-gos for 50 markets around the world. Starting from EUR 150 net. See further details below: "Auf unserer digitalen Plattform können Sie mit Ihrem persönlichen Login ganz einfach Ihre Anfrage stellen. Fachkundige … Continue reading NEW! Worldwide Slogan Check from Nimirum

Transcreation Toolbox (II): The Literary Devices Behind Great Slogans

(Read initial article here.) Here are some other exciting examples of slogans for brands that have made history. And an explanation why they have managed to stand out and work so well. British Rail: Six simple words and a rhyme. "Let the train take the strain". There is assonance for a more powerful and memorable … Continue reading Transcreation Toolbox (II): The Literary Devices Behind Great Slogans

Cooperative Communication and Grice’s 4 Maxims

Some time ago I promised to offer you a more in-depth look at pragmatics, the principle of cooperative communication, and the 4 Gricean Maxims. I owe it to all of you patient readers to deliver on that promise, so let me just apologize for the delay and pick up where I left off. I've been … Continue reading Cooperative Communication and Grice’s 4 Maxims