Narratology – How Stories Work and Why They Matter

We live in a world of stories. Stories shape the way we think about reality. Stories are what we tell ourselves about ourselves. When the human brain wants to make sense of events and data in the environment, transform them into actionable insights, and share them with others, there is no way around stories. We … Continue reading Narratology – How Stories Work and Why They Matter

Why You Need an Experienced Linguist to Translate Your Work

You have spent countless hours, days, months, maybe even years working on something important. Whether it is a product, book, article, patent, or marketing campaign, you do not want to skimp on the translation. In fact, you want the best possible translator/editor on your team. Why? Because you do not want to undermine your credibility … Continue reading Why You Need an Experienced Linguist to Translate Your Work

A Quick Guide to Romanian Culture – OTHER HUMANS

Last time we talked about communication, which is one of the main ways we interact with OTHER PEOPLE. In fact, everything we do can be termed "communication", as it results in different types of messages and human beings are meaning-making creatures. This time, I'd like to talk a little more about power dynamics, decision-making, and … Continue reading A Quick Guide to Romanian Culture – OTHER HUMANS

A Few Fact-Checking Tips

We are living through strange, polarized times and research shows that people are increasingly relying on the Internet and social media to keep themselves informed. The only problem with that: how does one decide which information to trust and which to discard? For starters, a basic rule of thumb is to check the credibility of … Continue reading A Few Fact-Checking Tips

Cultural dimensions and their implications: “High context”

You've probably heard it said before: Germany is a low-context culture. But what does that mean? The terms "low-context" and "high-context" were coined by American anthropologist Edward T. Hall. In low-context cultures, people attribute less importance to context. Low-context cultures are explicit, clear, textual cultures, which derive meaning from the actual words on the page, … Continue reading Cultural dimensions and their implications: “High context”

5 Reasons the Romanian anti-Covid campaign failed – A quick communications audit

As someone who's been plagued by chronic respiratory ailments, and an emigrée with very strong ties to the motherland, I have kept a close eye on the Romanian anti-Covid vaccination campaign. My feelings about it went from the initial awe at the exceptional logistical organization with its fast and effective roll-out, to downright dismay when, … Continue reading 5 Reasons the Romanian anti-Covid campaign failed – A quick communications audit

Your social media feed and the snow job technique

Motto: "Indignation is still bondage."Bertrand Russell In negotiation, there is a hardball technique called "the snow job", which consists of flooding the other party with so much information as to overwhelm them and make it nearly impossible to sift through it all. The consequence? The other party will no longer be able to tell which … Continue reading Your social media feed and the snow job technique

Jobs, vacation and the challenges of transcreation

We're at the height of summer and, in many European countries, it's blessed vacation season. People are exhausted and can't wait to take a break from their jobs, to travel, relax, and have some fun. Because most people, it would seem, actually hate their jobs. Even before the pandemic, a global poll conducted by Gallup … Continue reading Jobs, vacation and the challenges of transcreation

Mistake or Linguistic Innovation?

How do you feel about poetic licenses, lax grammar, and invented words? Is language a living organism, constantly evolving, or should a strictly standardized version be enforced? Here's what Romanian-French philosopher E. M. Cioran thinks: "A dead language (...) is a language in which you don't have the right to make mistakes. Which means that … Continue reading Mistake or Linguistic Innovation?

How Do We Make Sense of Things? The Language Connection

As award-winning blogger Maria Popova once said, "We can never see the world as it really is". And that's because, on the one hand, we are part of the very system we are trying to describe, and on the other because the things we perceive make little or no sense to us until we plot … Continue reading How Do We Make Sense of Things? The Language Connection