Category: Written Communication

Denglish Reloaded

Posted on by Andreea Sepi in COMMUNICATION, CONSULTING ROMANIA, GERMANY, INTERCULTURAL COMMUNICATION, LANGUAGE TRAINING, Presentations, Rhetoric, Speech Communication, TRANSCREATION, TRANSLATION, Written Communication

Welcome back! Whether you love it or loath it, it is undeniably Monday again, and I owe you an explanation, seeing how I left you last week with the seemingly impenetrable riddle of "This is me sausage". I'm sure most of you have already figured it out, but for those of you who haven't, here is … Continue reading Denglish Reloaded →

Denglish Quote of the Day

Posted on by Andreea Sepi in Übersetzungen, COMMUNICATION, INTERCULTURAL COMMUNICATION, LANGUAGE TRAINING, Rhetoric, Speech Communication, TRANSCREATION, TRANSLATION, Translation English, Written Communication

Well, summer is definitely here and, having just survived our first heat wave, let's lighten things up a bit with these funny literal translations of German sayings. (Der Sommer ist endlich da, die erste Hitzewelle fast schon vorbei, also wollen wir uns den Tag ein bißchen aufheitern mit diesen wortwörtlichen Übersetzungen deutscher Sprüche.) Have you … Continue reading Denglish Quote of the Day →

New Transposition Emblem Published

Posted on by Andreea Sepi in Übersetzungen, COMMUNICATION, INTERCULTURAL COMMUNICATION, Traduceri Romana, TRANSCREATION, TRANSLATION, Translation English, Written Communication

My transposition emblem on Polarization and Extremism is now available on the homepage of https://perypatetik.net/. You can also find it here and here. It's a hotly contested topic and an interesting read. Please enjoy.

New Transposition Emblem Published

Posted on by Andreea Sepi in Übersetzungen, COMMUNICATION, Decision-making, INTERCULTURAL COMMUNICATION, Psychology, Rhetoric, Traduceri Romana, TRANSLATION, Translation English, Written Communication

Check out my contribution on Perypatetik's 2018 transposition topic at: http://www.perypatetik.org/2018/04/uncertainties-galore-germany-part-16.html?m=1 Best, Andreea.

Language in Politics

Posted on by Andreea Sepi in COMMUNICATION, INTERCULTURAL COMMUNICATION, MARKETING, Negotiations, Psychology, Rhetoric, Speech Communication, TRANSCREATION, TRANSLATION, Written Communication

Most of you language buffs out there must have heard about the Sapir-Whorf hypothesis of linguistic determinism, or, in its weaker form, linguistic relativity. (If not, look it up, it's rather cool!) While the stronger version (linguistic determinism) seems implausible, there is an accruing body of evidence to buttress linguistic relativity. What that means in … Continue reading Language in Politics →

The New Generation of Translation Solutions

Posted on by Andreea Sepi in Übersetzungen, Brand management, BRANDING, COMMUNICATION, INTERCULTURAL COMMUNICATION, MARKETING, Presentations, Traduceri Romana, TRANSCREATION, TRANSLATION, Translation English, Written Communication

For those of you out there looking for more specialized, high-quality translations tailored to your niche, and for that personal touch: Source: Boutique translation agencies: the new generation of translation solutions Contact me directly to find out more about how my services can help advance your business goals.

Sociolinguistcs – Spoken Discourse Reveals Its Secrets

Posted on by Andreea Sepi in Übersetzungen, COMMUNICATION, INTERCULTURAL COMMUNICATION, LANGUAGE TRAINING, Negotiations, Speech Communication, Traduceri Romana, TRANSLATION, Translation English, Written Communication

Do you speak the same when you're talking to your mother in the kitchen or when you're addressing the CEO of your company during a business meeting? Do you use the same words, sentence structures, or even the same language with your childhood pals as with your insurance consultant? Of course you don't. None of … Continue reading Sociolinguistcs – Spoken Discourse Reveals Its Secrets →

Perception and Communication

Posted on by Andreea Sepi in COMMUNICATION, INTERCULTURAL COMMUNICATION, Negotiations, Psychology, Rhetoric, Speech Communication, Written Communication

We've all been fooled by our senses. Put your hand in lukewarm water after it's been in a bowl of ice, and you'll find it hot. Or look at an optical illusion. It's all it takes to make us less sure of how infallible our brains really are. And yet. We're dead sure that our … Continue reading Perception and Communication →

6 Essential Criteria for Good Brand Names – Or What Do Brands and Beer Have in Common

Posted on by Andreea Sepi in Brand management, BRANDING, COMMUNICATION, INTERCULTURAL COMMUNICATION, MARKETING, Presentations, Traduceri Romana, TRANSCREATION, Translation English, Written Communication

Secret tip: It’s not the letter “B”. Oh no, this goes far beyond that and is infinitely more profound. Guessed it yet? (Drumsticks rumble.) What good brands and beer have in common is, well, MALT! Clearly, this connection only occurs to the perceptive mind (PM) – or in the afternoon (PM)?  I forget. One thing … Continue reading 6 Essential Criteria for Good Brand Names – Or What Do Brands and Beer Have in Common →

What Is Transcreation? (And Why Is It Such a Great Thing?)

Posted on by Andreea Sepi in Übersetzungen, Brand management, BRANDING, COMMUNICATION, CONSULTING ROMANIA, GERMANY, INTERCULTURAL COMMUNICATION, MARKETING, Presentations, Rhetoric, Traduceri Romana, TRANSCREATION, TRANSLATION, Translation English, Written Communication

I'll bet you've been meaning to ask. What is transcreation? And why is it such a great thing? A cool moniker, but also confusing, the word “transcreation” is a blend of two earlier concepts: “translation” (from linguistics) and “creation” (from advertising). It describes the process of translating advertising or marketing content in a different language AND … Continue reading What Is Transcreation? (And Why Is It Such a Great Thing?) →