Subtleties of Romanian: The Not-so-solemn Distinction Between “Mantuire” and “Mantuiala”

The other day I saw an ad for a subtitling job. It was in one of my language combinations, (English into Romanian), and it was for religious content. As I have successfully translated religious and philosophical essays before, I felt it was right up my alley and decided to apply.  While waiting to receive additional … Continue reading Subtleties of Romanian: The Not-so-solemn Distinction Between “Mantuire” and “Mantuiala”

Genderlect: Why Is It Important?

Good question. But what is genderlect, anyway? Linguists use this blending of gender and dialect to describe how language use differs between men and women (and also to sound cool). Do men and women use language differently? A large body of research shows that yes, indeed they do. With the advancement of gender equality, these … Continue reading Genderlect: Why Is It Important?

Skincare Words 101: The Tricky Difference Between ‘Alina’ and ‘Alinta’ in Romanian

Nowhere is aspirational writing more at home than in the fashion and cosmetics industries. Lotions and moisturizers, dresses and accessories will do all sorts of exquisite things to your skin and figure: they hydrate and cleanse, revitalize and smooth, fortify and enliven. They can flatter your silhouette, highlight your natural curves and make you shine.  … Continue reading Skincare Words 101: The Tricky Difference Between ‘Alina’ and ‘Alinta’ in Romanian

Food Words 101: Garen, Gären, (Er)nähren, Gaumenfreude und Genuss

How do you feel about cooking? Love it? Loathe it? Personally, I am not a major fan, but the coronavirus lockdowns have turned us all into hobby chefs. Out of boredom (or dire need), we have picked up those cookbooks or browsed the net in search of something truly yummy (and not too difficult to … Continue reading Food Words 101: Garen, Gären, (Er)nähren, Gaumenfreude und Genuss

How to Tell a Good Brand Story

Storytelling is central to marketing - and it's the main way we make sense of the world. Here are a few tips for putting words to work and crafting compelling narratives. Nowadays brands - like people - have personalities. They become friends, companions and - occasionally - bogeymen. Marketing is a bit like matchmaking, followed by … Continue reading How to Tell a Good Brand Story

Language and Deception: Distortion and Socially Constructed Reality

Motto: "What's in a name? That which we call a roseBy any other name will smell as sweet."William Shakespeare - Romeo and Juliet Over the weekend, a couple of my friends have watched Michael Moore's latest documentary, Planet of the Humans. The one aspect that caused the most bewilderment among them seems to be the … Continue reading Language and Deception: Distortion and Socially Constructed Reality

What My Kids Have Taught Me About Engagement

Are you also juggling job, homeschooling of children, creative projects, and research? Are your kids constantly coming to you for advice/support/validation/reassurance even though your spouse is also available? And does that drive you mad? Then you can relate. Now, I've racked my brain trying to understand this, until it hit me. It's a communication and … Continue reading What My Kids Have Taught Me About Engagement

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Communication consulting, translation, research, intercultural project support

Social Distancing? 7 Communication Tips for Maintaining Relationships

So, you are now in your second, third, or possibly even fourth week of social isolation. These times are tough on everyone (but more so on extroverts). On top of that, watching the news is like a bucket of negative emotions being dumped on your head on a daily basis, the future feels uncertain at … Continue reading Social Distancing? 7 Communication Tips for Maintaining Relationships

Language and Thought: How Interconnected Are They?

Motto: "The problem with words is you don't know whose mouths they've been in." (Dennis Potter) Ever since Aristotle, and probably way before that, our world has been both aware of and fascinated by the hypnotic power of words. Our word choices and how we put them together to create context and meaning, social representations … Continue reading Language and Thought: How Interconnected Are They?