Category: CONSULTING ROMANIA, GERMANY

Dragobete, Mărțișor and Beyond

Posted on by Andreea Sepi in CONSULTING ROMANIA, GERMANY, INTERCULTURAL COMMUNICATION, MARKETING

On some Romanian spring fertility traditions and rituals – and how to deal with them without breaking the bank 🙂

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“Dragobetele pupă fetele.”

Romanian folk saying (Dragobete kisses the girls)

How many of you know that Romania has its very own early-Christian Valentine’s tradition? It’s a spring fertility ritual called Dragobete, which takes place on February 24, and it dates back to the Early Middle Ages.

Not only this, but since the addition of Valentine’s Day (Ziua Îndrăgostiților), Romanian men at the beginning of spring find themselves obliged to offer various gifts to women for weeks on end! First Valentine’s, then Dragobete, followed by Mărțișor (the 1st of March), followed by International Women’s Day (the 8th of March)… These gifts typically range from flowers and chocolate to small brooches decorated with red&white yarn, and even to jewellery!

If you are one of these men, and you’re feeling like things are spiralling out of control and giving you vertigo, do not despair. A thoughtful gift for your loved one does not…

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What an Amazing Weekend!

Posted on by Andreea Sepi in BRANDING, COMMUNICATION, CONSULTING ROMANIA, GERMANY, INTERCULTURAL COMMUNICATION, MARKETING, TRANSCREATION, TRANSLATION, Translation English

The “wow factor” was definitely there in #Timisoara this opening weekend of the European Capital of Culture 2023! Lots of foreign tourists, high-ranking guests and culture lovers, too. And, obviously, so were we!

#visittimisoara #interculturalcommunication #multiculturalism #kulturschaffende #languages

andreeasepi.com

Our storytelling travel guide #TIMISOARA23: 23 Secrets was launched on February 18th at the Cărtureşti bookstore in the throbbing heart of Timisoara – only one of the 140+ cultural events taking place this weekend in this year’s European Capital of Culture! (It is now sold out at Cărtureşti, but you can still find it on Amazon or – if you visit Timisoara – at La Doua Bufnite in Union Square (Piata Unirii), Matei Corvin St.)

See for yourselves and come on over: #visittimisoara #timisoaraiscool 😉

#europeancapitalofculture2023 #romania

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My Interview with RFI Romania

Posted on by Andreea Sepi in Brand management, COMMUNICATION, CONSULTING ROMANIA, GERMANY, INTERCULTURAL COMMUNICATION, Presentations, Rhetoric, Speech Communication

A few days ago, I was interviewed by Otilia Ghitescu from RFI Romania about our travel guide TIMISOARA23 and the European Capital of Culture 2023. You can read or listen (in Romanian), here: https://www.rfi.ro/cultura-152184-timisoara-2023-pregatita-sau-nu-de-turisti-multe-asteptari-si-un-ghid-cu-secrete Our stories about Timisoara and the Banat region, beautifully illustrated by Claudia Tanasescu, can be ordered on Amazon, in paperback or … Continue reading My Interview with RFI Romania →

Happy holidays!

Posted on by Andreea Sepi in Brand management, BRANDING, COMMUNICATION, CONSULTING ROMANIA, GERMANY, INTERCULTURAL COMMUNICATION, Presentations

Just a quick line to wish you all a happy and peaceful holiday season and to introduce you to my most recent project, a non-fiction book that uses storytelling to bring my hometown of Timisoara, Romania, European Capital of Culture 2023, closer to potential visitors. There's still time to order the paperback or download it … Continue reading Happy holidays! →

Business Communication: Getting off to a Good Start

Posted on by Andreea Sepi in COMMUNICATION, CONSULTING ROMANIA, GERMANY, INTERCULTURAL COMMUNICATION, LANGUAGE TRAINING, Negotiations, Presentations, Psychology, Rhetoric, Speech Communication

A brief interaction with lasting consequences: such is the power of the "first impression". Studies show that the first 7 seconds of an encounter are crucial for forming opinions, and that those impressions - those labels - can stick for a surprisingly long time. Nobody wants to disappoint. So, are there any "universal" rules about … Continue reading Business Communication: Getting off to a Good Start →

On Nation Branding and Competitive Identity

Posted on by Andreea Sepi in Brand management, BRANDING, COMMUNICATION, CONSULTING ROMANIA, GERMANY, Decision-making, INTERCULTURAL COMMUNICATION, MARKETING

"National reputation truly cannot be constructed; it can only be earned. Imagining that such a deeply rooted phenomenon can be shifted by so weak an instrument as marketing communications is an extravagant delusion. As Socrates observed, ‘the way to achieve a better reputation is to endeavor to be what you desire to appear’." SIMON ANHOLT … Continue reading On Nation Branding and Competitive Identity →

Why You Need an Experienced Linguist to Translate Your Work

Posted on by Andreea Sepi in Übersetzungen, BRANDING, COMMUNICATION, CONSULTING ROMANIA, GERMANY, INTERCULTURAL COMMUNICATION, Speech Communication, Traduceri Romana, TRANSCREATION, TRANSLATION, Translation English, Written Communication

You have spent countless hours, days, months, maybe even years working on something important. Whether it is a product, book, article, patent, or marketing campaign, you do not want to skimp on the translation. In fact, you want the best possible translator/editor on your team. Why? Because you do not want to undermine your credibility … Continue reading Why You Need an Experienced Linguist to Translate Your Work →

A Quick Guide to Romanian Culture – OTHER HUMANS

Posted on by Andreea Sepi in BRANDING, COMMUNICATION, CONSULTING ROMANIA, GERMANY, INTERCULTURAL COMMUNICATION, LANGUAGE TRAINING, Negotiations, Presentations, Psychology, Rhetoric, Speech Communication, TRANSCREATION, Written Communication

Last time we talked about communication, which is one of the main ways we interact with OTHER PEOPLE. In fact, everything we do can be termed "communication", as it results in different types of messages and human beings are meaning-making creatures. This time, I'd like to talk a little more about power dynamics, decision-making, and … Continue reading A Quick Guide to Romanian Culture – OTHER HUMANS →

A Quick Guide to Romanian Culture – COMMUNICATION

Posted on by Andreea Sepi in BRANDING, COMMUNICATION, CONSULTING ROMANIA, GERMANY, INTERCULTURAL COMMUNICATION, LANGUAGE TRAINING, Negotiations, Presentations, Rhetoric, Speech Communication

Hello again and welcome back! It's really good to have you, what can I offer you and how can I help you today? Yes, Romanians can be quite welcoming (but not always, aggressive behavior is on the rise, especially on the roads), and there are several set phrases you need to master to deal with … Continue reading A Quick Guide to Romanian Culture – COMMUNICATION →

A Quick Guide to Romanian Culture – ENVIRONMENT

Posted on by Andreea Sepi in BRANDING, COMMUNICATION, CONSULTING ROMANIA, GERMANY, INTERCULTURAL COMMUNICATION, LANGUAGE TRAINING

And here we are already, Episode 3 of our Romanian saga. How do Romanians, on average, relate to their ENVIRONMENT? What is going on with deforestation? Why is the majority of Romanians still unvaccinated against Covid and why is the polarization on this topic so dire? All legitimate questions. While most of the highly-educated urban … Continue reading A Quick Guide to Romanian Culture – ENVIRONMENT →