Skincare Words 101: The Tricky Difference Between ‘Alina’ and ‘Alinta’ in Romanian

Nowhere is aspirational writing more at home than in the fashion and cosmetics industries. Lotions and moisturizers, dresses and accessories will do all sorts of exquisite things to your skin and figure: they hydrate and cleanse, revitalize and smooth, fortify and enliven. They can flatter your silhouette, highlight your natural curves and make you shine.  … Continue reading Skincare Words 101: The Tricky Difference Between ‘Alina’ and ‘Alinta’ in Romanian

Your 3 Best Friends in a Negotiation

Unless you live alone on a mountain top, you are involved in negotiations every single day. (And even hermits have to drive a ruthless bargain with themselves every once in a while - yes, negotiations can be intrapersonal too). Even though the term sounds fancy, each time you try to persuade another person to do … Continue reading Your 3 Best Friends in a Negotiation

Food Words 101: Garen, Gären, (Er)nähren, Gaumenfreude und Genuss

How do you feel about cooking? Love it? Loathe it? Personally, I am not a major fan, but the coronavirus lockdowns have turned us all into hobby chefs. Out of boredom (or dire need), we have picked up those cookbooks or browsed the net in search of something truly yummy (and not too difficult to … Continue reading Food Words 101: Garen, Gären, (Er)nähren, Gaumenfreude und Genuss

How to Tell a Good Brand Story

Storytelling is central to marketing - and it's the main way we make sense of the world. Here are a few tips for putting words to work and crafting compelling narratives. Nowadays brands - like people - have personalities. They become friends, companions and - occasionally - bogeymen. Marketing is a bit like matchmaking, followed by … Continue reading How to Tell a Good Brand Story

Weather Words 101: From ‘Überschwemmung’ to ‘Hitzewelle’

If you're like me, stuck at home in Bavaria this August because of the Covid-19 pandemic (Stichwort: staycation), then you've probably noticed some pretty significant variations in weather patterns and temperatures. Last week's word of the week could very well have been 'Überschwemmung' (flooding, inundation, overflow): But do you know the difference between 'Überschwemmung', 'Überflutung' … Continue reading Weather Words 101: From ‘Überschwemmung’ to ‘Hitzewelle’

Language and Deception: Distortion and Socially Constructed Reality

Motto: "What's in a name? That which we call a roseBy any other name will smell as sweet."William Shakespeare - Romeo and Juliet Over the weekend, a couple of my friends have watched Michael Moore's latest documentary, Planet of the Humans. The one aspect that caused the most bewilderment among them seems to be the … Continue reading Language and Deception: Distortion and Socially Constructed Reality

What My Kids Have Taught Me About Engagement

Are you also juggling job, homeschooling of children, creative projects, and research? Are your kids constantly coming to you for advice/support/validation/reassurance even though your spouse is also available? And does that drive you mad? Then you can relate. Now, I've racked my brain trying to understand this, until it hit me. It's a communication and … Continue reading What My Kids Have Taught Me About Engagement

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Covid-19 Update: How Can We Help?

Hello! I hope you are all keeping well. The coronavirus outbreak has everyone worried. These are difficult and trying times for all of us. Reading the future has become nearly impossible. Large swaths of industry have come to a standstill and the economic outlook is "chilly" to say the least. To successfully tackle this crisis … Continue reading Covid-19 Update: How Can We Help?

Language Quote of the Day

"How can we ever come to an understanding if I put in the words I utter the sense and value of things as I see them, while you (...) must inevitably translate them according to the conception of things each one of you has within himself."                   … Continue reading Language Quote of the Day