Skincare Words 101: The Tricky Difference Between ‘Alina’ and ‘Alinta’ in Romanian

Nowhere is aspirational writing more at home than in the fashion and cosmetics industries. Lotions and moisturizers, dresses and accessories will do all sorts of exquisite things to your skin and figure: they hydrate and cleanse, revitalize and smooth, fortify and enliven. They can flatter your silhouette, highlight your natural curves and make you shine.  … Continue reading Skincare Words 101: The Tricky Difference Between ‘Alina’ and ‘Alinta’ in Romanian

Negotiation Impasse? How to Unlock the Deadlock

"Parties can become angry or entrenched in their positions. Perceptions become distorted, and judgments are biased. The parties stop communicating effectively and instead blame one another. One party has a conflict management style that is not compatible with the other. Perceptions are so different that the parties do not believe there is any possible compatibility … Continue reading Negotiation Impasse? How to Unlock the Deadlock

Your 3 Best Friends in a Negotiation

Unless you live alone on a mountain top, you are involved in negotiations every single day. (And even hermits have to drive a ruthless bargain with themselves every once in a while - yes, negotiations can be intrapersonal too). Even though the term sounds fancy, each time you try to persuade another person to do … Continue reading Your 3 Best Friends in a Negotiation

Food Words 101: Garen, Gären, (Er)nähren, Gaumenfreude und Genuss

How do you feel about cooking? Love it? Loathe it? Personally, I am not a major fan, but the coronavirus lockdowns have turned us all into hobby chefs. Out of boredom (or dire need), we have picked up those cookbooks or browsed the net in search of something truly yummy (and not too difficult to … Continue reading Food Words 101: Garen, Gären, (Er)nähren, Gaumenfreude und Genuss

How to Tell a Good Brand Story

Storytelling is central to marketing - and it's the main way we make sense of the world. Here are a few tips for putting words to work and crafting compelling narratives. Nowadays brands - like people - have personalities. They become friends, companions and - occasionally - bogeymen. Marketing is a bit like matchmaking, followed by … Continue reading How to Tell a Good Brand Story

Weather Words 101: From ‘Überschwemmung’ to ‘Hitzewelle’

If you're like me, stuck at home in Bavaria this August because of the Covid-19 pandemic (Stichwort: staycation), then you've probably noticed some pretty significant variations in weather patterns and temperatures. Last week's word of the week could very well have been 'Überschwemmung' (flooding, inundation, overflow): But do you know the difference between 'Überschwemmung', 'Überflutung' … Continue reading Weather Words 101: From ‘Überschwemmung’ to ‘Hitzewelle’

What My Kids Have Taught Me About Engagement

Are you also juggling job, homeschooling of children, creative projects, and research? Are your kids constantly coming to you for advice/support/validation/reassurance even though your spouse is also available? And does that drive you mad? Then you can relate. Now, I've racked my brain trying to understand this, until it hit me. It's a communication and … Continue reading What My Kids Have Taught Me About Engagement

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Social Distancing? 7 Communication Tips for Maintaining Relationships

So, you are now in your second, third, or possibly even fourth week of social isolation. These times are tough on everyone (but more so on extroverts). On top of that, watching the news is like a bucket of negative emotions being dumped on your head on a daily basis, the future feels uncertain at … Continue reading Social Distancing? 7 Communication Tips for Maintaining Relationships

Covid-19 Update: How Can We Help?

Hello! I hope you are all keeping well. The coronavirus outbreak has everyone worried. These are difficult and trying times for all of us. Reading the future has become nearly impossible. Large swaths of industry have come to a standstill and the economic outlook is "chilly" to say the least. To successfully tackle this crisis … Continue reading Covid-19 Update: How Can We Help?