Good question. But what is genderlect, anyway? Linguists use this blending of gender and dialect to describe how language use differs between men and women (and also to sound cool). Do men and women use language differently? A large body of research shows that yes, indeed they do. With the advancement of gender equality, these … Continue reading Genderlect: Why Is It Important?
Nowhere is aspirational writing more at home than in the fashion and cosmetics industries. Lotions and moisturizers, dresses and accessories will do all sorts of exquisite things to your skin and figure: they hydrate and cleanse, revitalize and smooth, fortify and enliven. They can flatter your silhouette, highlight your natural curves and make you shine. … Continue reading Skincare Words 101: The Tricky Difference Between ‘Alina’ and ‘Alinta’ in Romanian
"Parties can become angry or entrenched in their positions. Perceptions become distorted, and judgments are biased. The parties stop communicating effectively and instead blame one another. One party has a conflict management style that is not compatible with the other. Perceptions are so different that the parties do not believe there is any possible compatibility … Continue reading Negotiation Impasse? How to Unlock the Deadlock
Unless you live alone on a mountain top, you are involved in negotiations every single day. (And even hermits have to drive a ruthless bargain with themselves every once in a while - yes, negotiations can be intrapersonal too). Even though the term sounds fancy, each time you try to persuade another person to do … Continue reading Your 3 Best Friends in a Negotiation
How do you feel about cooking? Love it? Loathe it? Personally, I am not a major fan, but the coronavirus lockdowns have turned us all into hobby chefs. Out of boredom (or dire need), we have picked up those cookbooks or browsed the net in search of something truly yummy (and not too difficult to … Continue reading Food Words 101: Garen, Gären, (Er)nähren, Gaumenfreude und Genuss
If you're like me, stuck at home in Bavaria this August because of the Covid-19 pandemic (Stichwort: staycation), then you've probably noticed some pretty significant variations in weather patterns and temperatures. Last week's word of the week could very well have been 'Überschwemmung' (flooding, inundation, overflow): But do you know the difference between 'Überschwemmung', 'Überflutung' … Continue reading Weather Words 101: From ‘Überschwemmung’ to ‘Hitzewelle’
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"How can we ever come to an understanding if I put in the words I utter the sense and value of things as I see them, while you (...) must inevitably translate them according to the conception of things each one of you has within himself." … Continue reading Language Quote of the Day
Are there any truly untranslatable words? The short answer is: No. The long answer: It depends on your definition of "untranslatable". Given that different cultures code things differently, it is a fact of life that every language contains at least a handful of words for which no equivalent word exists in another language. But fear not! … Continue reading Is There Such a Thing as “Untranslatable”?
As Wikipedia will have it, transcreation (the craft of creative translation) refers to "the process of adapting a message from one language to another, while maintaining its intent, style, tone, and context. A successfully transcreated message evokes the same emotions and carries the same implications in the target language as it does in the source language." That's … Continue reading How discourse analysis helps me be a better transcreator