POSTS

NEW! Worldwide Slogan Check from Nimirum

Yourtranscreator's cooperation partner NIMIRUM presents the Global Claim Check (GCC v1.0)! A digital platform that lets you check and translate slogans and identify no-gos for 50 markets around the world. Starting from EUR 150 net. See further details below: "Auf unserer digitalen Plattform können Sie mit Ihrem persönlichen Login ganz einfach Ihre Anfrage stellen. Fachkundige … Continue reading NEW! Worldwide Slogan Check from Nimirum

What Is Transcreation? (And Why Is It Such a Great Thing?)

I'll bet you've been meaning to ask. What is transcreation? And why is it such a great thing? A cool moniker, but also confusing, the word “transcreation” is a blend of two earlier concepts: “translation” (from linguistics) and “creation” (from advertising). It describes the process of translating advertising or marketing content in a different language AND … Continue reading What Is Transcreation? (And Why Is It Such a Great Thing?)

Why Culture Matters: Risks and Costs of Bad Translations

Spot-on transcreation, copywriting Romanian, copywriting English, localization, intercultural consulting and research.

6 Features of Captivating Messages

Going back to Aristotle, rhetoric is the practical faculty of observing and deploying, in any given case, all the available means of persuasion. What then, makes a message persuasive? A lot lies in the logical argument itself, the demonstration. But, quite importantly, Aristotle himself notes that knowledge does not automatically produce conviction! In his words, … Continue reading 6 Features of Captivating Messages

Romanians Largest Incoming Migrant Group Into Germany in 2019

According to the German Federal Statistical Office, almost 230,000 Romanians immigrated to Germany in 2019 - the single largest influx of foreign nationals into the country. This continues a trend of high net migration to Germany from other parts of the world, although numbers have been declining - from 1.1 million in 2015 to only … Continue reading Romanians Largest Incoming Migrant Group Into Germany in 2019

Information and Persuasion: 3 Features of Conspiracy Theories (reloaded)

"Most people reason dramatically, not quantitatively" (O.W. Holmes) In light of the recent anti-Corona demonstrations (Stichwort #Aluhut), I feel almost compelled to post an older article I wrote about communication and the psychology of conspiracy theories. CRISES AND INGREDIENTS In times of crisis and upheaval conspiracy theories abound. When people experience unease and doubt, when old … Continue reading Information and Persuasion: 3 Features of Conspiracy Theories (reloaded)

Language and Deception: Distortion and Socially Constructed Reality

Motto: "What's in a name? That which we call a roseBy any other name will smell as sweet."William Shakespeare - Romeo and Juliet Over the weekend, a couple of my friends have watched Michael Moore's latest documentary, Planet of the Humans. The one aspect that caused the most bewilderment among them seems to be the … Continue reading Language and Deception: Distortion and Socially Constructed Reality

What My Kids Have Taught Me About Engagement

Are you also juggling job, homeschooling of children, creative projects, and research? Are your kids constantly coming to you for advice/support/validation/reassurance even though your spouse is also available? And does that drive you mad? Then you can relate. Now, I've racked my brain trying to understand this, until it hit me. It's a communication and … Continue reading What My Kids Have Taught Me About Engagement

Ways Out of the Lockdown: 4 Types of Discursive Strategies

To say that words are powerful, that they influence thought and perception, and engender representations is a truism. Their force and importance is uncontested. Sometimes it is the case, however, that a new physical context emerges before we even have a concept for it. And for it to become a psychological reality, a perceptible reality that … Continue reading Ways Out of the Lockdown: 4 Types of Discursive Strategies

Traduttore, traditore?*

Communication consulting, translation, research, intercultural project support

Social Distancing? 7 Communication Tips for Maintaining Relationships

So, you are now in your second, third, or possibly even fourth week of social isolation. These times are tough on everyone (but more so on extroverts). On top of that, watching the news is like a bucket of negative emotions being dumped on your head on a daily basis, the future feels uncertain at … Continue reading Social Distancing? 7 Communication Tips for Maintaining Relationships

Covid-19 Update: How Can We Help?

Hello! I hope you are all keeping well. The coronavirus outbreak has everyone worried. These are difficult and trying times for all of us. Reading the future has become nearly impossible. Large swaths of industry have come to a standstill and the economic outlook is "chilly" to say the least. To successfully tackle this crisis … Continue reading Covid-19 Update: How Can We Help?

Language and Thought: How Interconnected Are They?

Motto: "The problem with words is you don't know whose mouths they've been in." (Dennis Potter) Ever since Aristotle, and probably way before that, our world has been both aware of and fascinated by the hypnotic power of words. Our word choices and how we put them together to create context and meaning, social representations … Continue reading Language and Thought: How Interconnected Are They?

Language Quote of the Day

"How can we ever come to an understanding if I put in the words I utter the sense and value of things as I see them, while you (...) must inevitably translate them according to the conception of things each one of you has within himself."                   … Continue reading Language Quote of the Day