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NEW! Worldwide Slogan Check from Nimirum

Yourtranscreator's cooperation partner NIMIRUM presents the Global Claim Check (GCC v1.0)! A digital platform that lets you check and translate slogans and identify no-gos for 50 markets around the world. Starting from EUR 150 net. See further details below: "Auf unserer digitalen Plattform können Sie mit Ihrem persönlichen Login ganz einfach Ihre Anfrage stellen. Fachkundige … Continue reading NEW! Worldwide Slogan Check from Nimirum

What Is Transcreation? (And Why Is It Such a Great Thing?)

I'll bet you've been meaning to ask. What is transcreation? And why is it such a great thing? A cool moniker, but also confusing, the word “transcreation” is a blend of two earlier concepts: “translation” (from linguistics) and “creation” (from advertising). It describes the process of translating advertising or marketing content in a different language AND … Continue reading What Is Transcreation? (And Why Is It Such a Great Thing?)

Why Culture Matters: Risks and Costs of Bad Translations

Spot-on transcreation, copywriting Romanian, copywriting English, localization, intercultural consulting and research.

6 Features of Captivating Messages

Going back to Aristotle, rhetoric is the practical faculty of observing and deploying, in any given case, all the available means of persuasion. What then, makes a message persuasive? A lot lies in the logical argument itself, the demonstration. But, quite importantly, Aristotle himself notes that knowledge does not automatically produce conviction! In his words, … Continue reading 6 Features of Captivating Messages

Negotiation Impasse? How to Unlock the Deadlock

"Parties can become angry or entrenched in their positions. Perceptions become distorted, and judgments are biased. The parties stop communicating effectively and instead blame one another. One party has a conflict management style that is not compatible with the other. Perceptions are so different that the parties do not believe there is any possible compatibility … Continue reading Negotiation Impasse? How to Unlock the Deadlock

Your 3 Best Friends in a Negotiation

Unless you live alone on a mountain top, you are involved in negotiations every single day. (And even hermits have to drive a ruthless bargain with themselves every once in a while - yes, negotiations can be intrapersonal too). Even though the term sounds fancy, each time you try to persuade another person to do … Continue reading Your 3 Best Friends in a Negotiation

Food Words 101: Garen, Gären, (Er)nähren, Gaumenfreude und Genuss

How do you feel about cooking? Love it? Loathe it? Personally, I am not a major fan, but the coronavirus lockdowns have turned us all into hobby chefs. Out of boredom (or dire need), we have picked up those cookbooks or browsed the net in search of something truly yummy (and not too difficult to … Continue reading Food Words 101: Garen, Gären, (Er)nähren, Gaumenfreude und Genuss

3 Openers for a Great Presentation

You have to get in front of an audience to represent your employer, your team, your idea or simply yourself. All eyes will be on you and you're not sure what to say to get off to a good start. You've done your homework. Maybe you've re-read Aristotle (for sure) and looked at argumentation and persuasion … Continue reading 3 Openers for a Great Presentation

How to Tell a Good Brand Story

Storytelling is central to marketing - and it's the main way we make sense of the world. Here are a few tips for putting words to work and crafting compelling narratives. Nowadays brands - like people - have personalities. They become friends, companions and - occasionally - bogeymen. Marketing is a bit like matchmaking, followed by … Continue reading How to Tell a Good Brand Story

Weather Words 101: From ‘Überschwemmung’ to ‘Hitzewelle’

If you're like me, stuck at home in Bavaria this August because of the Covid-19 pandemic (Stichwort: staycation), then you've probably noticed some pretty significant variations in weather patterns and temperatures. Last week's word of the week could very well have been 'Überschwemmung' (flooding, inundation, overflow): But do you know the difference between 'Überschwemmung', 'Überflutung' … Continue reading Weather Words 101: From ‘Überschwemmung’ to ‘Hitzewelle’

Good News for Your Marketing Efforts!

Plummeting demand? Difficulties reaching and engaging with partners and #customers? YourTranscreator is here to help. Professional specialist #translation, #transcreation and #copywriting, copy-editing and linguistic validation - competent solutions for your entire corporate #communication. Now is the time to bolster your #marketing efforts with comprehensive market and media #research, show #brand presence and create valuable #content. … Continue reading Good News for Your Marketing Efforts!

Romanians Largest Incoming Migrant Group Into Germany in 2019

According to the German Federal Statistical Office, almost 230,000 Romanians immigrated to Germany in 2019 - the single largest influx of foreign nationals into the country. This continues a trend of high net migration to Germany from other parts of the world, although numbers have been declining - from 1.1 million in 2015 to only … Continue reading Romanians Largest Incoming Migrant Group Into Germany in 2019

Information and Persuasion: 3 Features of Conspiracy Theories (reloaded)

"Most people reason dramatically, not quantitatively" (O.W. Holmes) In light of the recent anti-Corona demonstrations (Stichwort #Aluhut), I feel almost compelled to post an older article I wrote about communication and the psychology of conspiracy theories. CRISES AND INGREDIENTS In times of crisis and upheaval conspiracy theories abound. When people experience unease and doubt, when old … Continue reading Information and Persuasion: 3 Features of Conspiracy Theories (reloaded)

Language and Deception: Distortion and Socially Constructed Reality

Motto: "What's in a name? That which we call a roseBy any other name will smell as sweet."William Shakespeare - Romeo and Juliet Over the weekend, a couple of my friends have watched Michael Moore's latest documentary, Planet of the Humans. The one aspect that caused the most bewilderment among them seems to be the … Continue reading Language and Deception: Distortion and Socially Constructed Reality