Uhh...what?! You know, when you're stuck in the elevator for a few minutes with someone who might look like a prospective client and who (fingers crossed!) asks you what you do. Whether you are in business for yourself or for your employer, you need to come up with a smart and effective answer right away. Think … Continue reading What’s your elevator sales pitch?
Hi, To reach your target, you need to communicate confidently. You need multilingual proficiency and cultural insight. But you also need craftsmanship. You need to know how to write a decent text. Every field has its own "lingo" and every institutional customer might have their own style guide to abide by. That's all very well … Continue reading Bulls-eye translations! Mitten ins Schwarze treffen