How discourse analysis helps me be a better transcreator

As Wikipedia will have it, transcreation (the craft of creative translation) refers to "the process of adapting a message from one language to another, while maintaining its intent, style, tone, and context. A successfully transcreated message evokes the same emotions and carries the same implications in the target language as it does in the source language." That's … Continue reading How discourse analysis helps me be a better transcreator