Communicating Value – How To Design Your Marketing Communications

To communicate effectively, you need to know who you are trying to reach and what for. In other words, you need to identify the target audience and determine the objectives of your communications.As consumers come across products and services, they develop a response along three different stages.  The first (cognitive) stage is followed by an affective … Continue reading Communicating Value – How To Design Your Marketing Communications

Nation Branding – The Case of Romania

Here's an interesting account of why Romania's image keeps failing and how the country's culture is different from the West, in a paper I wrote for the Institute for Cultural Diplomacy Berlin. You can find it at the link just below, under my name. Enjoy and let me know what you think! http://www.culturaldiplomacy.org/academy/index.php?cdr_case-studies-in-cd Yours, Andreea … Continue reading Nation Branding – The Case of Romania