Weathering the Shitstorm: 7 Key Elements of Reputation Management

According to communications consultancy Ketchum, effective leadership in times of crisis is centered around transparency, honesty, empathy and respect. Communicating openly, admitting mistakes, collaborating in finding solutions, caring for those directly and indirectly affected, showing respect for different cultures and keeping your word are essential for managing reputation risk. The number one thing you have … Continue reading Weathering the Shitstorm: 7 Key Elements of Reputation Management

Information and Persuasion: 3 Features of Conspiracy Theories

In times of crisis and upheaval conspiracy theories abound. When people experience unease and doubt, when old answers no longer seem to function or are challenged by societal change, when suspicions are born and everything seems relative and ambiguous, our brains yearn for unequivocal, clear-cut, black and white answers. It would also appear that the decline … Continue reading Information and Persuasion: 3 Features of Conspiracy Theories

Communicating Value – How To Design Your Marketing Communications

To communicate effectively, you need to know who you are trying to reach and what for. In other words, you need to identify the target audience and determine the objectives of your communications.As consumers come across products and services, they develop a response along three different stages.  The first (cognitive) stage is followed by an affective … Continue reading Communicating Value – How To Design Your Marketing Communications