Authentic Branding in an Intercultural World

"Be a first-rate version of yourself, not a second-rate version of someone else." - Judy Garland. In the current context, imitation and a mismatch between claim and reality (hypocrisy) rarely go unnoticed or unpunished by customers, and social media is amplifying the process. Companies need to harness this transformative power, embrace criticism openly and honestly, engage … Continue reading Authentic Branding in an Intercultural World

Timisoara – European Culture Capital 2021

At the end of last week, an EU jury recommended that one of the three joint European Culture Capitals of 2021 be the Romanian city of Timisoara. Situated in the south-west of Romania, with a population of approximately 400,000 inhabitants, virtually no unemployment and many foreign investments, Timisoara is also a multicultural city with a … Continue reading Timisoara – European Culture Capital 2021

What Is Cross-Cultural Understanding?

“Try seeing, feeling, and tasting the water you swim in the way a land animal might perceive it. You may find the experience fascinating -- and mind-expanding.” ... “Each of the eight scales represents one key area that managers must be aware of, showing how cultures vary along a spectrum from one extreme to its … Continue reading What Is Cross-Cultural Understanding?

Translation quote of the day

"Without translation, we would be living in provinces bordering on silence." George Steiner

The cross-cultural office dilemma

Exploring other cultures is a fun thing to do on vacation, but for business people it is more than a curiosity. For executives, getting it right can make the difference between an organisation that runs smoothly and generates results, and one that seems to be falling apart. And by it I mean, of course, the cultural … Continue reading The cross-cultural office dilemma

Translation quote of the day

"Translation is not a matter of words only. It is a matter of making intelligible a whole culture." Anthony Burgess

Enough with the Brexit. Good news from “Remainia”

The Romanian Government on Tuesday adopted a set of measures intended to cut red tape and simplify a series of bureaucratic procedures in the country's often absurd and Byzantine paper-shuffling sector. The changes, hailed as a potential turning point in the relationship between the Romanian state and its citizens, were introduced to save time and … Continue reading Enough with the Brexit. Good news from “Remainia”

Brexit – The UK goes, will English stay? And a few other questions

Well, if you've spent any time on social media today (and I'll bet you have), you've probably heard it all by now. Scores of people quipping and asking themselves what will become of English, until now an official EU language - will it fall out of grace? (After all, there's also Ireland and Malta.) You … Continue reading Brexit – The UK goes, will English stay? And a few other questions

An international glossary of untranslatable words

Tim Lomas, PhD, a lecturer in positive psychology at the University of East London, has put together an interesting international glossary of untranslatable terms dealing mostly with human feelings (emotions), relationships, or character traits. It contains entries from approximately 62 languages and it can be viewed here. Interestingly enough, this project reopens the debate about … Continue reading An international glossary of untranslatable words

Romania’s most livable cities

Numbeo.com, one of the world's largest city data sites, runs continually updated rankings of cost of living, property prices, crime, pollution, traffic, health care and quality of life in cities around the world. Their quality of life index is calculated using an empirical formula that takes into account purchasing power, pollution, house price-to-income ratios, cost of … Continue reading Romania’s most livable cities