content marketing Romanian English – LANGUAGE. CULTURE. COMMUNICATION

Clicktivists and Fidget Spinners – New Additions to Oxford Dictionaries

Posted on March 11, 2018 by Andreea Sepi in Übersetzungen, COMMUNICATION, INTERCULTURAL COMMUNICATION, LANGUAGE TRAINING, Traduceri Romana, TRANSCREATION, TRANSLATION, Translation English

Check out this quirky list of new words added to the dictionary. Language is a living organism, constantly replenishing itself to stay abreast of developments in the world around it. Word formation can occur through borrowing, calque, compounding, blending, clipping, backformation, conversion, coinage and derivation, acronyms or hypocorisms. https://www.oxforddictionaries.com/press/news/2017/9/21/fidget-spinner-generation-z-new-words-update%2F Linguists love this stuff. Do you … Continue reading Clicktivists and Fidget Spinners – New Additions to Oxford Dictionaries →

6 Essential Criteria for Good Brand Names – Or What Do Brands and Beer Have in Common

Posted on April 9, 2017July 27, 2017 by Andreea Sepi in Brand management, BRANDING, COMMUNICATION, INTERCULTURAL COMMUNICATION, MARKETING, Presentations, Traduceri Romana, TRANSCREATION, Translation English, Written Communication

Secret tip: It’s not the letter “B”. Oh no, this goes far beyond that and is infinitely more profound. Guessed it yet? (Drumsticks rumble.) What good brands and beer have in common is, well, MALT! Clearly, this connection only occurs to the perceptive mind (PM) – or in the afternoon (PM)? I forget. One thing … Continue reading 6 Essential Criteria for Good Brand Names – Or What Do Brands and Beer Have in Common →