Clicktivists and Fidget Spinners – New Additions to Oxford Dictionaries

Check out this quirky list of new words added to the dictionary. Language is a living organism, constantly replenishing itself to stay abreast of developments in the world around it. Word formation can occur through borrowing, calque, compounding, blending, clipping, backformation, conversion, coinage and derivation, acronyms or hypocorisms. https://www.oxforddictionaries.com/press/news/2017/9/21/fidget-spinner-generation-z-new-words-update%2F Linguists love this stuff. Do you … Continue reading Clicktivists and Fidget Spinners – New Additions to Oxford Dictionaries

6 Essential Criteria for Good Brand Names – Or What Do Brands and Beer Have in Common

Secret tip: It’s not the letter “B”. Oh no, this goes far beyond that and is infinitely more profound. Guessed it yet? (Drumsticks rumble.) What good brands and beer have in common is, well, MALT! Clearly, this connection only occurs to the perceptive mind (PM) – or in the afternoon (PM)?  I forget. One thing … Continue reading 6 Essential Criteria for Good Brand Names – Or What Do Brands and Beer Have in Common