Language and Logic: Deconstructing Political Discourse (I)

Why does language matter?  Why is it important and beneficial for people to have very good language skills? Postmodern culture theorists will tell you all notions are socially constructed, and that language is used not only to reflect, but also to co-create realities.  In a sense, all reality is textual:  it depends itself on language … Continue reading Language and Logic: Deconstructing Political Discourse (I)

7 rules of engagement

No, this post has nothing to do with Valentine's day, engagement rings or marriage proposals. Engagement is what effective copy writing triggers in your potential customers. It engages them, it makes them relate, it helps them develop awareness, convictions, desires, decision-making processes and, finally, action. Or so it should. Engaging is what effective copy writing … Continue reading 7 rules of engagement