Covid-19 Update: How Can We Help?

Hello! I hope you are all keeping well. The coronavirus outbreak has everyone worried. These are difficult and trying times for all of us. Reading the future has become nearly impossible. Large swaths of industry have come to a standstill and the economic outlook is "chilly" to say the least. To successfully tackle this crisis … Continue reading Covid-19 Update: How Can We Help?

Language and Logic: Deconstructing Political Discourse (I)

Why does language matter?  Why is it important and beneficial for people to have very good language skills? Postmodern culture theorists will tell you all notions are socially constructed, and that language is used not only to reflect, but also to co-create realities.  In a sense, all reality is textual:  it depends itself on language … Continue reading Language and Logic: Deconstructing Political Discourse (I)

The Psychology of Communication – The Power of Phrasing!

Ah, rhetoric!  Ars bene dicendi, as the ancient Romans would put it. In short, the theoretical know-how and the practical skill of effective text production and its (usually oral) delivery. Used and abused over the centuries, it is often nowadays equated with manipulation and bombast. But let us have a closer look. What does "effective" … Continue reading The Psychology of Communication – The Power of Phrasing!

7 rules of engagement

No, this post has nothing to do with Valentine's day, engagement rings or marriage proposals. Engagement is what effective copy writing triggers in your potential customers. It engages them, it makes them relate, it helps them develop awareness, convictions, desires, decision-making processes and, finally, action. Or so it should. Engaging is what effective copy writing … Continue reading 7 rules of engagement