copywriting – LANGUAGE. CULTURE. COMMUNICATION

What My Kids Have Taught Me About Engagement

Posted on April 30, 2020April 30, 2020 by Andreea Sepi in Brand management, BRANDING, COMMUNICATION, CONSULTING ROMANIA, GERMANY, INTERCULTURAL COMMUNICATION, MARKETING, Presentations, Psychology, Rhetoric, Speech Communication, TRANSCREATION, TRANSLATION, Written Communication

Are you also juggling job, homeschooling of children, creative projects, and research? Are your kids constantly coming to you for advice/support/validation/reassurance even though your spouse is also available? And does that drive you mad? Then you can relate. Now, I've racked my brain trying to understand this, until it hit me. It's a communication and … Continue reading What My Kids Have Taught Me About Engagement →

Covid-19 Update: How Can We Help?

Posted on March 24, 2020March 24, 2020 by Andreea Sepi in COMMUNICATION, INTERCULTURAL COMMUNICATION, MARKETING, TRANSCREATION, TRANSLATION

Hello! I hope you are all keeping well. The coronavirus outbreak has everyone worried. These are difficult and trying times for all of us. Reading the future has become nearly impossible. Large swaths of industry have come to a standstill and the economic outlook is "chilly" to say the least. To successfully tackle this crisis … Continue reading Covid-19 Update: How Can We Help? →

Language and Logic: Deconstructing Political Discourse (I)

Posted on February 10, 2017April 22, 2017 by Andreea Sepi in Übersetzungen, COMMUNICATION, Decision-making, INTERCULTURAL COMMUNICATION, LANGUAGE TRAINING, Negotiations, Presentations, Speech Communication, Traduceri Romana, Translation English, Written Communication

Why does language matter? Why is it important and beneficial for people to have very good language skills? Postmodern culture theorists will tell you all notions are socially constructed, and that language is used not only to reflect, but also to co-create realities. In a sense, all reality is textual: it depends itself on language … Continue reading Language and Logic: Deconstructing Political Discourse (I) →

The Psychology of Communication – The Power of Phrasing!

Posted on July 11, 2014March 24, 2020 by Andreea Sepi in COMMUNICATION, MARKETING, Psychology, Speech Communication, Written Communication

Ah, rhetoric! Ars bene dicendi, as the ancient Romans would put it. In short, the theoretical know-how and the practical skill of effective text production and its (usually oral) delivery. Used and abused over the centuries, it is often nowadays equated with manipulation and bombast. But let us have a closer look. What does "effective" … Continue reading The Psychology of Communication – The Power of Phrasing! →

7 rules of engagement

Posted on February 14, 2013July 11, 2014 by Andreea Sepi in Übersetzungen, COMMUNICATION, MARKETING, Negotiations, Presentations, Rhetoric, Translation English, Written Communication

No, this post has nothing to do with Valentine's day, engagement rings or marriage proposals. Engagement is what effective copy writing triggers in your potential customers. It engages them, it makes them relate, it helps them develop awareness, convictions, desires, decision-making processes and, finally, action. Or so it should. Engaging is what effective copy writing … Continue reading 7 rules of engagement →