What is culture? Simply put, culture is a set of beliefs, values, social norms, attitudes and behaviors acquired and reinforced through socialization. In Geert Hofstede's seminal book "Cultures and Organizations - Software of the Mind" there are 5 major dimensions of culture: Power distanceIndividualism vs. collectivismUncertainty avoidance indexMasculinity vs. femininityLong-term vs. short-term orientation Later on, … Continue reading Cultural dimensions and their implications – “Femininity”
Tag: cultural dimensions
Need to Communicate Change? 5 Key Ingredients To Consider
In our lives, change is inevitable. It's always on the prowl, in the background, hiding behind an illusion of stability and safety. When 'black swan' events such as the Covid-19 crisis occur, companies are forced to implement changes to their work environments and their business model at the drop of a hat. But how to … Continue reading Need to Communicate Change? 5 Key Ingredients To Consider
3 Tips For Doing Business With Germans
I have thought long and hard about how to summarize all that I've learned in my years of living, working and doing business with Germans. If somebody stopped my on the street, outside of a workshop setting, and just asked for some quick advice, what would I tell them? On the one hand, I am not a … Continue reading 3 Tips For Doing Business With Germans
How To Make Sense of Culture – Watch Out For These Cultural Dimensions
"No society is healthy or creative or strong unless that society has a set of common values that give meaning and purpose to group life (...) and that do not outrage men's reason, and, at the same time, appeal to their emotions." Clyde Kluckhohn - Culture and Behavior. But what is culture, really? Culture is … Continue reading How To Make Sense of Culture – Watch Out For These Cultural Dimensions