culture – LANGUAGE. CULTURE. COMMUNICATION

My Interview with RFI Romania

Posted on January 13, 2023March 10, 2023 by Andreea Sepi in Brand management, COMMUNICATION, CONSULTING ROMANIA, GERMANY, INTERCULTURAL COMMUNICATION, Presentations, Rhetoric, Speech Communication

A few days ago, I was interviewed by Otilia Ghitescu from RFI Romania about our travel guide TIMISOARA23 and the European Capital of Culture 2023. You can read or listen (in Romanian), here: https://www.rfi.ro/cultura-152184-timisoara-2023-pregatita-sau-nu-de-turisti-multe-asteptari-si-un-ghid-cu-secrete Our stories about Timisoara and the Banat region, beautifully illustrated by Claudia Tanasescu, can be ordered on Amazon, in paperback or … Continue reading My Interview with RFI Romania →

Brand Religion? Try Culture First

Posted on May 3, 2021July 12, 2021 by Andreea Sepi in Brand management, BRANDING, COMMUNICATION

According to anthropologists (like C. Geertz in his seminal work The Interpretation of Cultures), religion is the most important product of culture. It is a comprehensive worldview that purports to give its devotees access to "the real reality" and help them transcend; it also norms behavior and puts forward a clear roadmap for decision-making. In … Continue reading Brand Religion? Try Culture First →