We've all been fooled by our senses. Put your hand in lukewarm water after it's been in a bowl of ice, and you'll find it hot. Or look at an optical illusion. It's all it takes to make us less sure of how infallible our brains really are. And yet. We're dead sure that our … Continue reading Perception and Communication
Psychology and behavioral economics (see Dan Ariely at Duke University, for instance) tell us that decisions based solely on intuition and hot states (that is, intense momentary stimuli) are often wrong and unsustainable in the long term. They are influenced or even manipulated by limbic processes (shock, fear, loathing, pity, joy). Can we derive from … Continue reading Short-term vs. Long-term Cultures – Can they be ranked qualitatively?