Tag: discourse analysis

How discourse analysis helps me be a better transcreator

Posted on by Andreea Sepi in Übersetzungen, BRANDING, INTERCULTURAL COMMUNICATION, MARKETING, Rhetoric, Speech Communication, Traduceri Romana, TRANSCREATION, TRANSLATION, Translation English, Written Communication

As Wikipedia will have it, transcreation (the craft of creative translation) refers to "the process of adapting a message from one language to another, while maintaining its intent, style, tone, and context. A successfully transcreated message evokes the same emotions and carries the same implications in the target language as it does in the source language." That's … Continue reading How discourse analysis helps me be a better transcreator →

Language and Logic: Deconstructing Political Discourse (I)

Posted on by Andreea Sepi in Übersetzungen, COMMUNICATION, Decision-making, INTERCULTURAL COMMUNICATION, LANGUAGE TRAINING, Negotiations, Presentations, Speech Communication, Traduceri Romana, Translation English, Written Communication

Why does language matter?  Why is it important and beneficial for people to have very good language skills? Postmodern culture theorists will tell you all notions are socially constructed, and that language is used not only to reflect, but also to co-create realities.  In a sense, all reality is textual:  it depends itself on language … Continue reading Language and Logic: Deconstructing Political Discourse (I) →