Welcome back and a happy, healthy New Year to all! Knowing what people actually mean is one of the most fascinating quandaries in verbal communication, and one that has preoccupied linguists, psychologists, philosophers, and cultural theorists the world over. Decoding information accurately is essential for proper understanding, so it is no wonder that we now … Continue reading SPOKEN DISCOURSE: How Do We Know What They Mean?
Tag: english
Jobs, vacation and the challenges of transcreation
We're at the height of summer and, in many European countries, it's blessed vacation season. People are exhausted and can't wait to take a break from their jobs, to travel, relax, and have some fun. Because most people, it would seem, actually hate their jobs. Even before the pandemic, a global poll conducted by Gallup … Continue reading Jobs, vacation and the challenges of transcreation
Business communication. Your gain = my unique selling proposition
My education, background and diversified experience enable me to provide you with high-quality and optimally priced translation, copy writing and communication services. These are things you can count on. You need seamless, competent and affordable services and support for your personal and business communication needs in a variety of settings and for a variety of audiences … Continue reading Business communication. Your gain = my unique selling proposition
7 rules of engagement
No, this post has nothing to do with Valentine's day, engagement rings or marriage proposals. Engagement is what effective copy writing triggers in your potential customers. It engages them, it makes them relate, it helps them develop awareness, convictions, desires, decision-making processes and, finally, action. Or so it should. Engaging is what effective copy writing … Continue reading 7 rules of engagement
Bulls-eye translations! Mitten ins Schwarze treffen
Hi, To reach your target, you need to communicate confidently. You need multilingual proficiency and cultural insight. But you also need craftsmanship. You need to know how to write a decent text. Every field has its own "lingo" and every institutional customer might have their own style guide to abide by. That's all very well … Continue reading Bulls-eye translations! Mitten ins Schwarze treffen
Übersetzung & Kommunikation für den Wirtschaftssektor
Sie haben ein wertschaffendes Produkt auf den globalen Markt gebracht. Jetzt ist der Slogan zu übersetzen. Und der muss verkaufen! Technische Dokumentation haben Sie bestimmt auch. Die Qualität der Übersetzung wirkt sich aufs gesamte Unternehmensimage aus - und beeinflusst die Umsätze. Wollen Sie sicherstellen, dass Ihre Verkaufsargumente, Produkt-Präsentationen und Werbetexte in einer anderen Sprache wirksam … Continue reading Übersetzung & Kommunikation für den Wirtschaftssektor