Transcreation Toolbox (II): The Literary Devices Behind Great Slogans

(Read initial article here.) Here are some other exciting examples of slogans for brands that have made history. And an explanation why they have managed to stand out and work so well. British Rail: Six simple words and a rhyme. "Let the train take the strain". There is assonance for a more powerful and memorable … Continue reading Transcreation Toolbox (II): The Literary Devices Behind Great Slogans

Cooperative Communication and Grice’s 4 Maxims

Some time ago I promised to offer you a more in-depth look at pragmatics, the principle of cooperative communication, and the 4 Gricean Maxims. I owe it to all of you patient readers to deliver on that promise, so let me just apologize for the delay and pick up where I left off. I've been … Continue reading Cooperative Communication and Grice’s 4 Maxims

2016 Translation News

Only three more days until 2017! But before we leave 2016 behind to embark on new adventures, here are some of the most interesting linguistic news directly from the ATA headquarters: Wikitongues, a non-profit organization based in New York, wants to help preserve and record linguistic diversity. It has volunteers in 40 countries, who have recorded over … Continue reading 2016 Translation News

What Is Cross-Cultural Understanding?

“Try seeing, feeling, and tasting the water you swim in the way a land animal might perceive it. You may find the experience fascinating -- and mind-expanding.” ... “Each of the eight scales represents one key area that managers must be aware of, showing how cultures vary along a spectrum from one extreme to its … Continue reading What Is Cross-Cultural Understanding?

Enough with the Brexit. Good news from “Remainia”

The Romanian Government on Tuesday adopted a set of measures intended to cut red tape and simplify a series of bureaucratic procedures in the country's often absurd and Byzantine paper-shuffling sector. The changes, hailed as a potential turning point in the relationship between the Romanian state and its citizens, were introduced to save time and … Continue reading Enough with the Brexit. Good news from “Remainia”

Romania’s most livable cities

Numbeo.com, one of the world's largest city data sites, runs continually updated rankings of cost of living, property prices, crime, pollution, traffic, health care and quality of life in cities around the world. Their quality of life index is calculated using an empirical formula that takes into account purchasing power, pollution, house price-to-income ratios, cost of … Continue reading Romania’s most livable cities

New trends on the Romanian labor market

Human Resource experts claim they are noticing a new trend on the Romanian labor market, with companies increasingly looking to hire people in their fourties and fifties. According to an article published by the Romanian daily Gandul, many companies have decided to resort to older employees because these are more responsible, have better communication skills, … Continue reading New trends on the Romanian labor market

Romania: Gender Pay Gap 9% (EU average 16,4%)

In Romania, women earn on average 9% less than men in similar positions. http://www.profit.ro/stiri/social/document-femeile-castiga-cu-9-mai-putin-decat-barbatii-si-sunt-hartuite-la-munca-recomandari-pentru-firme-munca-la-domiciliu-si-day-care-pentru-copii-15430957 This gap is smaller than the EU average of 16,4% and considerably less than that registered in Germany, which stands at approximately 22%. German women in executive positions earn up to 30% less than their male counterparts. http://www.spiegel.de/unispiegel/jobundberuf/gender-pay-gap-warum-bekommen-frauen-weniger-lohn-a-1024229.html According to a recent document, Romanian … Continue reading Romania: Gender Pay Gap 9% (EU average 16,4%)

Romanians, among the best integrated on the German labor market according to IAB

According to a 2015 report by the Institute for Labor Market and Occupation Research (IAB) of the German Federal Agency for Labor (Bundesagentur für Arbeit), the unemployment rates of Romanian citizens in Germany were significantly below those of other immigrants. In November 2014, the unemployment rates of Romanians in Germany stood at 7,1%, less than half … Continue reading Romanians, among the best integrated on the German labor market according to IAB

Who we are vs. Who we think we are

Cross-cultural research focusing on Romania just became a whole lot more interesting with the publication of a new cognitive-experimental monograph by PhD Psychology professor Daniel David of the UBB Cluj. His book, aptly called "The Psychology Of The Romanian People" (Polirom, 2015) is full of thought-provoking revelations: for a nation, discrepancies between self-image and reality can lead … Continue reading Who we are vs. Who we think we are