Covid-19 Update: How Can We Help?

Hello! I hope you are all keeping well. The coronavirus outbreak has everyone worried. These are difficult and trying times for all of us. Reading the future has become nearly impossible. Large swaths of industry have come to a standstill and the economic outlook is "chilly" to say the least. To successfully tackle this crisis … Continue reading Covid-19 Update: How Can We Help?

Language and Thought: How Interconnected Are They?

Motto: "The problem with words is you don't know whose mouths they've been in." (Dennis Potter) Ever since Aristotle, and probably way before that, our world has been both aware of and fascinated by the hypnotic power of words. Our word choices and how we put them together to create context and meaning, social representations … Continue reading Language and Thought: How Interconnected Are They?

Language Quote of the Day

"How can we ever come to an understanding if I put in the words I utter the sense and value of things as I see them, while you (...) must inevitably translate them according to the conception of things each one of you has within himself."                   … Continue reading Language Quote of the Day

Denglish Reloaded

Welcome back! Whether you love it or loath it, it is undeniably Monday again, and I owe you an explanation, seeing how I left you last week with the seemingly impenetrable riddle of "This is me sausage". I'm sure most of you have already figured it out, but for those of you who haven't, here is … Continue reading Denglish Reloaded

Denglish Quote of the Day

Well, summer is definitely here and, having just survived our first heat wave, let's lighten things up a bit with these funny literal translations of German sayings. (Der Sommer ist endlich da, die erste Hitzewelle fast schon vorbei, also wollen wir uns den Tag ein bißchen aufheitern mit diesen wortwörtlichen Übersetzungen deutscher Sprüche.) Have you … Continue reading Denglish Quote of the Day

New Transposition Emblem Published

My transposition emblem on Polarization and Extremism is now available on the homepage of https://perypatetik.net/. You can also find it here and here. It's a hotly contested topic and an interesting read. Please enjoy.

Germany – A Country of Immigrants?

Last Sunday, when Bavaria voted to shift the local political balance for the first time in 60 years and send the cold shiver of irrelevance down the spines of major traditional party leaders, structural factors were invoked. So, has the population structure really changed that much during the past electoral cycle? Let's have a look. … Continue reading Germany – A Country of Immigrants?

Weathering the Shitstorm: 7 Key Elements of Reputation Management

According to communications consultancy Ketchum, effective leadership in times of crisis is centered around transparency, honesty, empathy and respect. Communicating openly, admitting mistakes, collaborating in finding solutions, caring for those directly and indirectly affected, showing respect for different cultures and keeping your word are essential for managing reputation risk. The number one thing you have … Continue reading Weathering the Shitstorm: 7 Key Elements of Reputation Management

Why Culture Matters: Risks and Costs of Bad Translations

Spot-on transcreation, copywriting Romanian, copywriting English, localization, intercultural consulting and research.

Social Interactions via Language – Politeness

Now, another theory I absolutely love in terms of conversation analysis and pragmatics (speaker meaning) is Brown and Levinson's "Politeness theory". According to Yule (2014), politeness is showing awareness and consideration for another person's emotional and social sense of self (or "face"). Psychology tells us there are at least two basic psychological needs we all … Continue reading Social Interactions via Language – Politeness