An over-simplified view of our profession will have you believe that a translation is the mechanistic rendering of the source text into the target language, as if the human element barely matters at all. You pour text in, text gets spouted back out, how hard can it be, right? After all, we've already got machines … Continue reading Why You Should Choose Your Translator Carefully
Tag: language services
A Quick Guide to Romanian Culture – OTHER HUMANS
Last time we talked about communication, which is one of the main ways we interact with OTHER PEOPLE. In fact, everything we do can be termed "communication", as it results in different types of messages and human beings are meaning-making creatures. This time, I'd like to talk a little more about power dynamics, decision-making, and … Continue reading A Quick Guide to Romanian Culture – OTHER HUMANS
A Few Fact-Checking Tips
We are living through strange, polarized times and research shows that people are increasingly relying on the Internet and social media to keep themselves informed. The only problem with that: how does one decide which information to trust and which to discard? For starters, a basic rule of thumb is to check the credibility of … Continue reading A Few Fact-Checking Tips
Applied Cultural Linguistics: Romanian Jokes About the Pandemic
Far be it from me to make light of the difficult times we are all going through, but sanity sometimes requires a lighter touch ("Dinge auf die leichte Schulter nehmen" as the Germans would phrase it), so I thought I'd bring you today some intercultural competence in the form of jokes and puns about quarantine, … Continue reading Applied Cultural Linguistics: Romanian Jokes About the Pandemic
Ways Out of the Lockdown: 4 Types of Discursive Strategies
To say that words are powerful, that they influence thought and perception, and engender representations is a truism. Their force and importance is uncontested. Sometimes it is the case, however, that a new physical context emerges before we even have a concept for it. And for it to become a psychological reality, a perceptible reality that … Continue reading Ways Out of the Lockdown: 4 Types of Discursive Strategies
How discourse analysis helps me be a better transcreator
As Wikipedia will have it, transcreation (the craft of creative translation) refers to "the process of adapting a message from one language to another, while maintaining its intent, style, tone, and context. A successfully transcreated message evokes the same emotions and carries the same implications in the target language as it does in the source language." That's … Continue reading How discourse analysis helps me be a better transcreator
The High Cost of Cheap Translation
An excellent, insightful, and honest article from the Homebusinessmag. Food for thought. Your next important translation project might be just around the corner. Read below (click source link) and get ready for that decision: Source: The High Cost of Cheap Translation A lovely weekend to all!