Authentic Branding in an Intercultural World

"Be a first-rate version of yourself, not a second-rate version of someone else." - Judy Garland. In the current context, imitation and a mismatch between claim and reality (hypocrisy) rarely go unnoticed or unpunished by customers, and social media is amplifying the process. Companies need to harness this transformative power, embrace criticism openly and honestly, engage … Continue reading Authentic Branding in an Intercultural World

Nation Branding – The Case of Romania

Here's an interesting account of why Romania's image keeps failing and how the country's culture is different from the West, in a paper I wrote for the Institute for Cultural Diplomacy Berlin. You can find it at the link just below, under my name. Enjoy and let me know what you think! http://www.culturaldiplomacy.org/academy/index.php?cdr_case-studies-in-cd Yours, Andreea … Continue reading Nation Branding – The Case of Romania