Authentic Branding in an Intercultural World

"Be a first-rate version of yourself, not a second-rate version of someone else." - Judy Garland. In the current context, imitation and a mismatch between claim and reality (hypocrisy) rarely go unnoticed or unpunished by customers, and social media is amplifying the process. Companies need to harness this transformative power, embrace criticism openly and honestly, engage … Continue reading Authentic Branding in an Intercultural World

What Is Cross-Cultural Understanding?

“Try seeing, feeling, and tasting the water you swim in the way a land animal might perceive it. You may find the experience fascinating -- and mind-expanding.” ... “Each of the eight scales represents one key area that managers must be aware of, showing how cultures vary along a spectrum from one extreme to its … Continue reading What Is Cross-Cultural Understanding?

Romania’s demographic decline continues: some figures

According to Romania's National Statistics Institute, the country's population has shrunk by 37,500 in the first 5 months of 2016 alone. Migration and considerably less births are cited as causes. These developments have led to this year's generation of high school graduates being the smallest in decades. On the positive side, several University presidents have … Continue reading Romania’s demographic decline continues: some figures

Romania’s most livable cities

Numbeo.com, one of the world's largest city data sites, runs continually updated rankings of cost of living, property prices, crime, pollution, traffic, health care and quality of life in cities around the world. Their quality of life index is calculated using an empirical formula that takes into account purchasing power, pollution, house price-to-income ratios, cost of … Continue reading Romania’s most livable cities

Romania – Primeval beauty… and a few market facts

Off the beaten path: Romania, Europe's tender wilderness. Here, the Cerna Valley and its surroundings, in the country's southwest. The scenery, a soft primordial crescendo. The climate mild, the people welcoming. And the fragrances - whether wild flowers and acacia or the smell of home-cooked meals - irresistible. According to a recent report conducted by … Continue reading Romania – Primeval beauty… and a few market facts

Romania: Gender Pay Gap 9% (EU average 16,4%)

In Romania, women earn on average 9% less than men in similar positions. http://www.profit.ro/stiri/social/document-femeile-castiga-cu-9-mai-putin-decat-barbatii-si-sunt-hartuite-la-munca-recomandari-pentru-firme-munca-la-domiciliu-si-day-care-pentru-copii-15430957 This gap is smaller than the EU average of 16,4% and considerably less than that registered in Germany, which stands at approximately 22%. German women in executive positions earn up to 30% less than their male counterparts. http://www.spiegel.de/unispiegel/jobundberuf/gender-pay-gap-warum-bekommen-frauen-weniger-lohn-a-1024229.html According to a recent document, Romanian … Continue reading Romania: Gender Pay Gap 9% (EU average 16,4%)

Economic Migration And The Romanian Diasporas

A net record of 429,000 immigrants arrived in Germany in 2013 alone, making it the second most favored place of immigration after the United States. According to Aktiv Zeitung, an publication of the German metal industry, 500,000 more are expected this year. (And yet, Germany does not see itself as a country of immigrants.) The … Continue reading Economic Migration And The Romanian Diasporas