How to Tell a Good Brand Story

Storytelling is central to marketing - and it's the main way we make sense of the world. Here are a few tips for putting words to work and crafting compelling narratives. Nowadays brands - like people - have personalities. They become friends, companions and - occasionally - bogeymen. Marketing is a bit like matchmaking, followed by … Continue reading How to Tell a Good Brand Story

What My Kids Have Taught Me About Engagement

Are you also juggling job, homeschooling of children, creative projects, and research? Are your kids constantly coming to you for advice/support/validation/reassurance even though your spouse is also available? And does that drive you mad? Then you can relate. Now, I've racked my brain trying to understand this, until it hit me. It's a communication and … Continue reading What My Kids Have Taught Me About Engagement

NEW! Worldwide Slogan Check from Nimirum

Yourtranscreator's cooperation partner NIMIRUM presents the Global Claim Check (GCC v1.0)! A digital platform that lets you check and translate slogans and identify no-gos for 50 markets around the world. Starting from EUR 150 net. See further details below: "Auf unserer digitalen Plattform können Sie mit Ihrem persönlichen Login ganz einfach Ihre Anfrage stellen. Fachkundige … Continue reading NEW! Worldwide Slogan Check from Nimirum

What’s your elevator sales pitch?

Uhh...what?! You know, when you're stuck in the elevator for a few minutes with someone who might look like a prospective client and who (fingers crossed!) asks you what you do. Whether you are in business for yourself or for your employer, you need to come up with a smart and effective answer right away. Think … Continue reading What’s your elevator sales pitch?

Communicating Value – How To Design Your Marketing Communications

To communicate effectively, you need to know who you are trying to reach and what for. In other words, you need to identify the target audience and determine the objectives of your communications.As consumers come across products and services, they develop a response along three different stages.  The first (cognitive) stage is followed by an affective … Continue reading Communicating Value – How To Design Your Marketing Communications