Communication consulting, translation, research, intercultural project support
Tag: marketing translations
Language and Thought: How Interconnected Are They?
Motto: "The problem with words is you don't know whose mouths they've been in." (Dennis Potter) Ever since Aristotle, and probably way before that, our world has been both aware of and fascinated by the hypnotic power of words. Our word choices and how we put them together to create context and meaning, social representations … Continue reading Language and Thought: How Interconnected Are They?
Transcreation Blunders – Care for a Rocket Salad?
Und schon haben wir den Salat. Raketen-Salat. Hard to believe, I know, but I've just had it - the famed rocket salad. In German - Raketensalat. ... And we have liftoff, ladies and gentlemen! Also known as "arugula", rocket is a plant which is sometimes blamed for giving restaurant-goers gas, but which invariably gives restaurant-owners … Continue reading Transcreation Blunders – Care for a Rocket Salad?
NEW! Worldwide Slogan Check from Nimirum
Yourtranscreator's cooperation partner NIMIRUM presents the Global Claim Check (GCC v1.0)! A digital platform that lets you check and translate slogans and identify no-gos for 50 markets around the world. Starting from EUR 150 net. See further details below: "Auf unserer digitalen Plattform können Sie mit Ihrem persönlichen Login ganz einfach Ihre Anfrage stellen. Fachkundige … Continue reading NEW! Worldwide Slogan Check from Nimirum
What’s your elevator sales pitch?
Uhh...what?! You know, when you're stuck in the elevator for a few minutes with someone who might look like a prospective client and who (fingers crossed!) asks you what you do. Whether you are in business for yourself or for your employer, you need to come up with a smart and effective answer right away. Think … Continue reading What’s your elevator sales pitch?