How's your Latin? And what about your Greek? Because to answer the question in the title, we need to go back to the Ancients. Aristotle, to be more exact, and his book Rhetoric. Rhetoric means 'ars bene dicendi' - or, in translation, the art of speaking well. Not 'correctly' (that's grammar), not 'truly' (that is … Continue reading What is Rhetoric? Age-old Sources of Persuasion