Tag: nation branding

On Nation Branding and Competitive Identity

Posted on by Andreea Sepi in Brand management, BRANDING, COMMUNICATION, CONSULTING ROMANIA, GERMANY, Decision-making, INTERCULTURAL COMMUNICATION, MARKETING

"National reputation truly cannot be constructed; it can only be earned. Imagining that such a deeply rooted phenomenon can be shifted by so weak an instrument as marketing communications is an extravagant delusion. As Socrates observed, ‘the way to achieve a better reputation is to endeavor to be what you desire to appear’." SIMON ANHOLT … Continue reading On Nation Branding and Competitive Identity →

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Nation Branding – The Case of Romania

Posted on by Andreea Sepi in Übersetzungen, Brand management, COMMUNICATION, CONSULTING ROMANIA, GERMANY, INTERCULTURAL COMMUNICATION, LANGUAGE TRAINING, MARKETING, Presentations, Traduceri Romana, Translation English, Written Communication

Here's an interesting account of why Romania's image keeps failing and how the country's culture is different from the West, in a paper I wrote for the Institute for Cultural Diplomacy Berlin. You can find it at the link just below, under my name. Enjoy and let me know what you think! http://www.culturaldiplomacy.org/academy/index.php?cdr_case-studies-in-cd Yours, Andreea … Continue reading Nation Branding – The Case of Romania →