Short-term vs. Long-term Cultures – Can they be ranked qualitatively?

Psychology and behavioral economics (see Dan Ariely at Duke University, for instance) tell us that decisions based solely on intuition and hot states (that is, intense momentary stimuli) are often wrong and unsustainable in the long term. They are influenced or even manipulated by limbic processes (shock, fear, loathing, pity, joy). Can we derive from … Continue reading Short-term vs. Long-term Cultures – Can they be ranked qualitatively?

Neuromarketing Cheat Sheet…

How to get inside your customer's ... skull and hit gold.  We'd like to think of ourselves as rational individuals. Yet how much of our decisions are actually based on thorough reasoning (cost-benefit analysis, for instance) and how many are processed unconsciously, through emotions and intuition? The answer to the first question is: a very very … Continue reading Neuromarketing Cheat Sheet…