6 Features of Captivating Messages

Going back to Aristotle, rhetoric is the practical faculty of observing and deploying, in any given case, all the available means of persuasion. What then, makes a message persuasive? A lot lies in the logical argument itself, the demonstration. But, quite importantly, Aristotle himself notes that knowledge does not automatically produce conviction! In his words, … Continue reading 6 Features of Captivating Messages

6 Secrets of Persuasion

If you need to communicate professionally, you've probably read your way through tomes of sales and negotiation literature by now. There is a plethora of tactics, techniques and tricks out there which purport to help you sway partners over to your side. But what is the underlying foundation of all these techniques?  How can they … Continue reading 6 Secrets of Persuasion