Would you have expected it? Check out this interesting and informative article from Oxford Dictionaries: https://en.oxforddictionaries.com/word-of-the-year/word-of-the-year-2017 Are you looking for quality translations into English? Look no further. Get a sample or an offer right here.
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The ATA, of which the author a long-standing member, is celebrating another historic year for the industry, as it joined forces with other organizations to increase the visibility and influence of translators and interpreters around the world. Below are some of this year's handpicked accomplishments: "The UN General Assembly recognized International Translation Day and acknowledged … Continue reading Another Great Year for Translations
We keep hearing slogans should be memorable. But have you ever stopped to wonder (and – gasp – analyze!) what makes good slogans stick in your brain and act as remote controls of human behavior? What is it about them that alerts and entices emotions, generates appeal and triggers action? Here’s one explanation, and it … Continue reading Transcreation Toolbox (I): The Literary Devices Behind Great Slogans
Secret tip: It’s not the letter “B”. Oh no, this goes far beyond that and is infinitely more profound. Guessed it yet? (Drumsticks rumble.) What good brands and beer have in common is, well, MALT! Clearly, this connection only occurs to the perceptive mind (PM) – or in the afternoon (PM)? I forget. One thing … Continue reading 6 Essential Criteria for Good Brand Names – Or What Do Brands and Beer Have in Common
I'll bet you've been meaning to ask. What is transcreation? And why is it such a great thing? A cool moniker, but also confusing, the word “transcreation” is a blend of two earlier concepts: “translation” (from linguistics) and “creation” (from advertising). It describes the process of translating advertising or marketing content in a different language AND … Continue reading What Is Transcreation? (And Why Is It Such a Great Thing?)
Bilingualism and language diversity, fluency, transcreation, entertainment