Business communication. Your gain = my unique selling proposition

My education, background and diversified experience enable me to provide you with high-quality and optimally priced translation, copy writing and communication services. These are things you can count on. You need seamless, competent and affordable services and support for your personal and business communication needs in a variety of settings and for a variety of audiences … Continue reading Business communication. Your gain = my unique selling proposition

7 rules of engagement

No, this post has nothing to do with Valentine's day, engagement rings or marriage proposals. Engagement is what effective copy writing triggers in your potential customers. It engages them, it makes them relate, it helps them develop awareness, convictions, desires, decision-making processes and, finally, action. Or so it should. Engaging is what effective copy writing … Continue reading 7 rules of engagement

Bulls-eye translations! Mitten ins Schwarze treffen

Hi, To reach your target, you need to communicate confidently. You need multilingual proficiency and cultural insight. But you also need craftsmanship. You need to know how to write a decent text. Every field has its own "lingo" and every institutional customer might have their own style guide to abide by. That's all very well … Continue reading Bulls-eye translations! Mitten ins Schwarze treffen

The right words. In the right language

For ages astute merchants have known it. Speak your customer's language. Because you want to be part of their world. Because you want to build bridges based on affinity and mutual understanding. Because you want to share their mindset, their background, their system of beliefs. Only then can you truly reach them. Only then, with … Continue reading The right words. In the right language

Übersetzung & Kommunikation für den Wirtschaftssektor

Sie haben ein wertschaffendes Produkt auf den globalen Markt gebracht. Jetzt ist der Slogan zu übersetzen. Und der muss verkaufen! Technische Dokumentation haben Sie bestimmt auch. Die Qualität der Übersetzung wirkt sich aufs gesamte Unternehmensimage aus - und beeinflusst die Umsätze. Wollen Sie sicherstellen, dass Ihre Verkaufsargumente, Produkt-Präsentationen und Werbetexte in einer anderen Sprache wirksam … Continue reading Übersetzung & Kommunikation für den Wirtschaftssektor