Neuromarketing Cheat Sheet…

How to get inside your customer's ... skull and hit gold.¬† We'd like to think of ourselves as rational individuals. Yet how much of our decisions are actually based on thorough reasoning (cost-benefit analysis, for instance) and how many are processed unconsciously, through emotions and intuition? The answer to the first¬†question is: a very very … Continue reading Neuromarketing Cheat Sheet…