sociolinguistics in transcreation and advertising – LANGUAGE. CULTURE. COMMUNICATION

How discourse analysis helps me be a better transcreator

Posted on October 18, 2019April 17, 2020 by Andreea Sepi in Übersetzungen, BRANDING, INTERCULTURAL COMMUNICATION, MARKETING, Rhetoric, Speech Communication, Traduceri Romana, TRANSCREATION, TRANSLATION, Translation English, Written Communication

As Wikipedia will have it, transcreation (the craft of creative translation) refers to "the process of adapting a message from one language to another, while maintaining its intent, style, tone, and context. A successfully transcreated message evokes the same emotions and carries the same implications in the target language as it does in the source language." That's … Continue reading How discourse analysis helps me be a better transcreator →

Sociolinguistcs – Spoken Discourse Reveals Its Secrets

Posted on December 19, 2017December 20, 2017 by Andreea Sepi in Übersetzungen, COMMUNICATION, INTERCULTURAL COMMUNICATION, LANGUAGE TRAINING, Negotiations, Speech Communication, Traduceri Romana, TRANSLATION, Translation English, Written Communication

Do you speak the same when you're talking to your mother in the kitchen or when you're addressing the CEO of your company during a business meeting? Do you use the same words, sentence structures, or even the same language with your childhood pals as with your insurance consultant? Of course you don't. None of … Continue reading Sociolinguistcs – Spoken Discourse Reveals Its Secrets →