6 Features of Captivating Messages

Going back to Aristotle, rhetoric is the practical faculty of observing and deploying, in any given case, all the available means of persuasion. What then, makes a message persuasive? A lot lies in the logical argument itself, the demonstration. But, quite importantly, Aristotle himself notes that knowledge does not automatically produce conviction! In his words, … Continue reading 6 Features of Captivating Messages

Solutions To The 5 Trickiest Arguments in A Negotiation

You've been noticing the negotiation isn't going quite as smoothly as you had hoped, but now, all of a sudden, the person across the table starts blurting out statistical evidence, approximate quotations from authorities in the field, emotional appeals and other people's vaguely related experiences. Things you can't verify. Things you can neither confirm nor deny. … Continue reading Solutions To The 5 Trickiest Arguments in A Negotiation