What an Amazing Weekend!

The “wow factor” was definitely there in #Timisoara this opening weekend of the European Capital of Culture 2023! Lots of foreign tourists, high-ranking guests and culture lovers, too. And, obviously, so were we!

#visittimisoara #interculturalcommunication #multiculturalism #kulturschaffende #languages


Our storytelling travel guide #TIMISOARA23: 23 Secrets was launched on February 18th at the Cărtureşti bookstore in the throbbing heart of Timisoara – only one of the 140+ cultural events taking place this weekend in this year’s European Capital of Culture! (It is now sold out at Cărtureşti, but you can still find it on Amazon or – if you visit Timisoara – at La Doua Bufnite in Union Square (Piata Unirii), Matei Corvin St.)

See for yourselves and come on over: #visittimisoara #timisoaraiscool 😉

#europeancapitalofculture2023 #romania

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Happy holidays!

Just a quick line to wish you all a happy and peaceful holiday season and to introduce you to my most recent project, a non-fiction book that uses storytelling to bring my hometown of Timisoara, Romania, European Capital of Culture 2023, closer to potential visitors. There's still time to order the paperback or download it … Continue reading Happy holidays!

Narratology – How Stories Work and Why They Matter

We live in a world of stories. Stories shape the way we think about reality. Stories are what we tell ourselves about ourselves. When the human brain wants to make sense of events and data in the environment, transform them into actionable insights, and share them with others, there is no way around stories. We … Continue reading Narratology – How Stories Work and Why They Matter

Your social media feed and the snow job technique

Motto: "Indignation is still bondage."Bertrand Russell In negotiation, there is a hardball technique called "the snow job", which consists of flooding the other party with so much information as to overwhelm them and make it nearly impossible to sift through it all. The consequence? The other party will no longer be able to tell which … Continue reading Your social media feed and the snow job technique

How to Tell a Good Brand Story

Storytelling is central to marketing - and it's the main way we make sense of the world. Here are a few tips for putting words to work and crafting compelling narratives. Nowadays brands - like people - have personalities. They become friends, companions and - occasionally - bogeymen. Marketing is a bit like matchmaking, followed by … Continue reading How to Tell a Good Brand Story