On Nation Branding and Competitive Identity

"National reputation truly cannot be constructed; it can only be earned. Imagining that such a deeply rooted phenomenon can be shifted by so weak an instrument as marketing communications is an extravagant delusion. As Socrates observed, ‘the way to achieve a better reputation is to endeavor to be what you desire to appear’."SIMON ANHOLT Author, … Continue reading On Nation Branding and Competitive Identity