Skincare Words 101: The Tricky Difference Between ‘Alina’ and ‘Alinta’ in Romanian

Nowhere is aspirational writing more at home than in the fashion and cosmetics industries. Lotions and moisturizers, dresses and accessories will do all sorts of exquisite things to your skin and figure: they hydrate and cleanse, revitalize and smooth, fortify and enliven. They can flatter your silhouette, highlight your natural curves and make you shine.  … Continue reading Skincare Words 101: The Tricky Difference Between ‘Alina’ and ‘Alinta’ in Romanian

How to Tell a Good Brand Story

Storytelling is central to marketing - and it's the main way we make sense of the world. Here are a few tips for putting words to work and crafting compelling narratives. Nowadays brands - like people - have personalities. They become friends, companions and - occasionally - bogeymen. Marketing is a bit like matchmaking, followed by … Continue reading How to Tell a Good Brand Story

2016 Translation News

Only three more days until 2017! But before we leave 2016 behind to embark on new adventures, here are some of the most interesting linguistic news directly from the ATA headquarters: Wikitongues, a non-profit organization based in New York, wants to help preserve and record linguistic diversity. It has volunteers in 40 countries, who have recorded over … Continue reading 2016 Translation News