Texten Deutsch Rumänisch – LANGUAGE. CULTURE. COMMUNICATION

Skincare Words 101: The Tricky Difference Between ‘Alina’ and ‘Alinta’ in Romanian

Posted on September 23, 2020September 2, 2020 by Andreea Sepi in Übersetzungen, BRANDING, COMMUNICATION, CONSULTING ROMANIA, GERMANY, INTERCULTURAL COMMUNICATION, MARKETING, Presentations, Traduceri Romana, TRANSCREATION, TRANSLATION, Translation English, Written Communication

Nowhere is aspirational writing more at home than in the fashion and cosmetics industries. Lotions and moisturizers, dresses and accessories will do all sorts of exquisite things to your skin and figure: they hydrate and cleanse, revitalize and smooth, fortify and enliven. They can flatter your silhouette, highlight your natural curves and make you shine. … Continue reading Skincare Words 101: The Tricky Difference Between ‘Alina’ and ‘Alinta’ in Romanian →

How to Tell a Good Brand Story

Posted on August 18, 2020August 18, 2020 by Andreea Sepi in Brand management, BRANDING, COMMUNICATION, INTERCULTURAL COMMUNICATION, MARKETING, Presentations, TRANSCREATION, TRANSLATION, Written Communication

Storytelling is central to marketing - and it's the main way we make sense of the world. Here are a few tips for putting words to work and crafting compelling narratives. Nowadays brands - like people - have personalities. They become friends, companions and - occasionally - bogeymen. Marketing is a bit like matchmaking, followed by … Continue reading How to Tell a Good Brand Story →

2016 Translation News

Posted on December 29, 2016December 29, 2016 by Andreea Sepi in Übersetzungen, Brand management, COMMUNICATION, INTERCULTURAL COMMUNICATION, LANGUAGE TRAINING, Negotiations, Rhetoric, Speech Communication, Traduceri Romana, Translation English, Written Communication

Only three more days until 2017! But before we leave 2016 behind to embark on new adventures, here are some of the most interesting linguistic news directly from the ATA headquarters: Wikitongues, a non-profit organization based in New York, wants to help preserve and record linguistic diversity. It has volunteers in 40 countries, who have recorded over … Continue reading 2016 Translation News →