time – LANGUAGE. CULTURE. COMMUNICATION

Doing business in Germany?

Posted on September 20, 2021September 20, 2021 by Andreea Sepi in COMMUNICATION, CONSULTING ROMANIA, GERMANY, INTERCULTURAL COMMUNICATION, TRANSLATION

In business, time is money. Or so they say. In some parts of the world, at least. But time and planning and some of the most important aspects of doing business in Germany, which is a cautious and long-term oriented culture. I was reminded of this today, when I had to do a bit of … Continue reading Doing business in Germany? →

6 Essential Criteria for Good Brand Names – Or What Do Brands and Beer Have in Common

Posted on April 9, 2017July 27, 2017 by Andreea Sepi in Brand management, BRANDING, COMMUNICATION, INTERCULTURAL COMMUNICATION, MARKETING, Presentations, Traduceri Romana, TRANSCREATION, Translation English, Written Communication

Secret tip: It’s not the letter “B”. Oh no, this goes far beyond that and is infinitely more profound. Guessed it yet? (Drumsticks rumble.) What good brands and beer have in common is, well, MALT! Clearly, this connection only occurs to the perceptive mind (PM) – or in the afternoon (PM)? I forget. One thing … Continue reading 6 Essential Criteria for Good Brand Names – Or What Do Brands and Beer Have in Common →