Happy New Year… and many felicitous translations!

Well, the time has come to say goodbye to 2015, and although it has not snowed yet, a flurry of multilingual wishes will soon descend upon the Earth. Let's hope for more peace and mutual understanding in 2016 (not least of all with the help of translators across the world), good health, prosperity and success … Continue reading Happy New Year… and many felicitous translations!

Happy International Translator Day!

Today, 30.09, translators from all over the world are celebrating International Translators Day! Poring over technical documents, honing your company's image or the website you are just visiting. Wishing them all a nice day, lots of patience, great spelling and many happy customers! 🙂

7 rules of engagement

No, this post has nothing to do with Valentine's day, engagement rings or marriage proposals. Engagement is what effective copy writing triggers in your potential customers. It engages them, it makes them relate, it helps them develop awareness, convictions, desires, decision-making processes and, finally, action. Or so it should. Engaging is what effective copy writing … Continue reading 7 rules of engagement

Bulls-eye translations! Mitten ins Schwarze treffen

Hi, To reach your target, you need to communicate confidently. You need multilingual proficiency and cultural insight. But you also need craftsmanship. You need to know how to write a decent text. Every field has its own "lingo" and every institutional customer might have their own style guide to abide by. That's all very well … Continue reading Bulls-eye translations! Mitten ins Schwarze treffen