Tag: transcreatie engleza

Transcreation Toolbox (I): The Literary Devices Behind Great Slogans

Posted on by Andreea Sepi in Übersetzungen, Brand management, BRANDING, INTERCULTURAL COMMUNICATION, MARKETING, Rhetoric, Speech Communication, Traduceri Romana, TRANSCREATION, Translation English

We keep hearing slogans should be memorable. But have you ever stopped to wonder (and – gasp – analyze!) what makes good slogans stick in your brain and act as remote controls of human behavior? What is it about them that alerts and entices emotions, generates appeal and triggers action? Here’s one explanation, and it … Continue reading Transcreation Toolbox (I): The Literary Devices Behind Great Slogans →

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What Is Transcreation? (And Why Is It Such a Great Thing?)

Posted on by Andreea Sepi in Übersetzungen, Brand management, BRANDING, COMMUNICATION, CONSULTING ROMANIA, GERMANY, INTERCULTURAL COMMUNICATION, MARKETING, Presentations, Rhetoric, Traduceri Romana, TRANSCREATION, TRANSLATION, Translation English, Written Communication

I'll bet you've been meaning to ask. What is transcreation? And why is it such a great thing? A cool moniker, but also confusing, the word “transcreation” is a blend of two earlier concepts: “translation” (from linguistics) and “creation” (from advertising). It describes the process of translating advertising or marketing content in a different language AND … Continue reading What Is Transcreation? (And Why Is It Such a Great Thing?) →