Do you speak the same when you're talking to your mother in the kitchen or when you're addressing the CEO of your company during a business meeting? Do you use the same words, sentence structures, or even the same language with your childhood pals as with your insurance consultant? Of course you don't. None of … Continue reading Sociolinguistcs – Spoken Discourse Reveals Its Secrets
Tag: transcreation Romanian
NEW! Worldwide Slogan Check from Nimirum
Yourtranscreator's cooperation partner NIMIRUM presents the Global Claim Check (GCC v1.0)! A digital platform that lets you check and translate slogans and identify no-gos for 50 markets around the world. Starting from EUR 150 net. See further details below: "Auf unserer digitalen Plattform können Sie mit Ihrem persönlichen Login ganz einfach Ihre Anfrage stellen. Fachkundige … Continue reading NEW! Worldwide Slogan Check from Nimirum
Transcreation Toolbox (II): The Literary Devices Behind Great Slogans
(Read initial article here.) Here are some other exciting examples of slogans for brands that have made history. And an explanation why they have managed to stand out and work so well. British Rail: Six simple words and a rhyme. "Let the train take the strain". There is assonance for a more powerful and memorable … Continue reading Transcreation Toolbox (II): The Literary Devices Behind Great Slogans
6 Essential Criteria for Good Brand Names – Or What Do Brands and Beer Have in Common
Secret tip: It’s not the letter “B”. Oh no, this goes far beyond that and is infinitely more profound. Guessed it yet? (Drumsticks rumble.) What good brands and beer have in common is, well, MALT! Clearly, this connection only occurs to the perceptive mind (PM) – or in the afternoon (PM)? I forget. One thing … Continue reading 6 Essential Criteria for Good Brand Names – Or What Do Brands and Beer Have in Common
What Is Transcreation? (And Why Is It Such a Great Thing?)
I'll bet you've been meaning to ask. What is transcreation? And why is it such a great thing? A cool moniker, but also confusing, the word “transcreation” is a blend of two earlier concepts: “translation” (from linguistics) and “creation” (from advertising). It describes the process of translating advertising or marketing content in a different language AND … Continue reading What Is Transcreation? (And Why Is It Such a Great Thing?)
Translation News
Bilingualism and language diversity, fluency, transcreation, entertainment
Translation News
Here is the latest news straight from the ATA Headquarters: Roughly a third of all global research could be overlooked by the international scientific community because it is published in languages other than English. Scientific knowledge by non-native English speakers is often underrepresented in the dominant English-language academic journals, and there is a language-related imbalance … Continue reading Translation News
Language and Cognition – Can Linguistic Choices Lead to “Bad Thinking”?
Words are have impact. Let us start with this axiom. A word is a powerful tool. And powerful tools can be both excellent friends and formidable enemies. The language we use and our own intra/interpersonal communication style impact how we experience and interpret our world and our life. They might even end up defining how … Continue reading Language and Cognition – Can Linguistic Choices Lead to “Bad Thinking”?
Timisoara – European Culture Capital 2021
At the end of last week, an EU jury recommended that one of the three joint European Culture Capitals of 2021 be the Romanian city of Timisoara. Situated in the south-west of Romania, with a population of approximately 400,000 inhabitants, virtually no unemployment and many foreign investments, Timisoara is also a multicultural city with a … Continue reading Timisoara – European Culture Capital 2021
What Is Cross-Cultural Understanding?
“Try seeing, feeling, and tasting the water you swim in the way a land animal might perceive it. You may find the experience fascinating -- and mind-expanding.” ... “Each of the eight scales represents one key area that managers must be aware of, showing how cultures vary along a spectrum from one extreme to its … Continue reading What Is Cross-Cultural Understanding?